Australian food brand, Pacific West has launched its “Fish Fry Day” campaign that will run throughout the months of June to July 2016 to encourage Malaysians to eat more fish for better health.
The campaign’s main objective is to create awareness amongst Malaysians that eating fish at least 2 to 3 times a week would greatly improve one’s total health and wellbeing.
“A study in 2014 by Infofish revealed that Malaysians are among the world’s top fish consumers, eating at least 56.5kg of fish per person each year. This statistics is way above the world average of below 20kg per capita, and is even slightly ahead of Japan. What this indicates is that Malaysians are already informed of the goodness of a fish-rich diet, which will benefit one’s total health and wellbeing,” said Mr. Saw Lip Teik , Director of Pacific West Malaysia.
The campaign included an opportunity for consumers of Pacific West products to earn a complete Kitchen makeover by Verra Kitchen worth RM15,000.
Via the Fish Fry Day campaign, Pacific West will sponsor a full-year’s supply of Pacific West value-added fish worth RM60,000 to three orphanage homes – Children’s Protection Society (CPS) and Shan’s Children Home in Penang, and House of Joy in Kuala Lumpur.
◆ For more information on the Fish Fry Day campaign as well as the brand, visit the website at www.pacificwestfoods.com.