Pa­cific West

Food and Travel (Singapore) - - Out And About -

Aus­tralian food brand, Pa­cific West has launched its “Fish Fry Day” cam­paign that will run through­out the months of June to July 2016 to en­cour­age Malaysians to eat more fish for bet­ter health.

The cam­paign’s main ob­jec­tive is to cre­ate aware­ness amongst Malaysians that eat­ing fish at least 2 to 3 times a week would greatly im­prove one’s to­tal health and well­be­ing.

“A study in 2014 by In­fofish re­vealed that Malaysians are among the world’s top fish con­sumers, eat­ing at least 56.5kg of fish per per­son each year. This sta­tis­tics is way above the world aver­age of be­low 20kg per capita, and is even slightly ahead of Ja­pan. What this in­di­cates is that Malaysians are al­ready in­formed of the good­ness of a fish-rich diet, which will ben­e­fit one’s to­tal health and well­be­ing,” said Mr. Saw Lip Teik , Di­rec­tor of Pa­cific West Malaysia.

The cam­paign in­cluded an op­por­tu­nity for con­sumers of Pa­cific West prod­ucts to earn a com­plete Kitchen makeover by Verra Kitchen worth RM15,000.

Via the Fish Fry Day cam­paign, Pa­cific West will spon­sor a full-year’s sup­ply of Pa­cific West value-added fish worth RM60,000 to three or­phan­age homes – Chil­dren’s Pro­tec­tion So­ci­ety (CPS) and Shan’s Chil­dren Home in Pe­nang, and House of Joy in Kuala Lumpur.

◆ For more in­for­ma­tion on the Fish Fry Day cam­paign as well as the brand, visit the web­site at www.paci­ficwest­foods.com.

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