The Se­cret of Na­ture's Har­vest

Food and Travel (Singapore) - - Special Feature -

Since it was first in­tro­duced into the Sin­ga­pore mar­ket by Topseller more than three decades ago, Royal Um­brella rice, which is known for its unique pan­dan fra­grance, soft and fluffy tex­ture, as well as de­li­cious taste, has es­tab­lished it­self as one of the most lauded and sought af­ter rice brands in the coun­try. And it is with­out a doubt the above­men­tioned qual­i­ties that have earned the rice brand a string of ac­co­lades – Royal Um­brella has been awarded the an­nual Reader’s Digest Trusted Brands for 10 years run­ning, from 2004 to 2014, as well as the ‘Best Rice Award’ by the World Rice Con­fer­ence in 2009.

Royal Um­brella is con­stantly evolv­ing and in­no­vat­ing to meet the ever-chang­ing mar­ket needs, which is what con­tin­u­ally pro­pels them for­ward.

Apart from pro­duc­ing qual­ity jas­mine rice, Royal Um­brella has taken things up a notch by launch­ing its very own Ak­i­tako­machi rice in Sin­ga­pore.

PRE­MIUM QUAL­ITY AK­I­TAKO­MACHI RICE

Grown in Chi­ang Rai, Thai­land - the tem­per­ate cli­mate there av­er­age at 15°C dur­ing the months of Novem­ber, De­cem­ber and Jan­uary, which makes it suit­able for plant­ing short-grain rice that have sim­i­lar qual­i­ties to those grown in Ja­pan – cou­pled with the team’s metic­u­lous at­ten­tion to the rice cul­ti­va­tion process, en­sures a prod­uct that is un­matched, and of ex­cep­tional qual­ity.

Also known as a type of high-end, short grain rice, sim­i­lar to koshi­hikari but slightly less sticky, ak­i­tako­machi is ideal for pre­par­ing dishes like sushi, oni­giri, bento, and even mochi, where a bit of chewi­ness is re­quired.

Avail­able in Ise­tan, Sheng Siong, and se­lected pro­vi­sion shops and min­i­marts, the Royal Um­brella Ak­i­tako­machi Rice is avail­able in 2kg packs. For more in­for­ma­tion, visit www.topseller.com.sg

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