Rais­ing the bar

Food and Travel (Singapore) - - Parting Shot -

Come 16 March, cock­tail fans around the is­land state can im­merse in the won­der of cock­tails at the in­au­gu­ral six­day Sin­ga­pore Cock­tail Fes­ti­val 2017. Show­cas­ing home-grown tal­ents and some 40 par­tic­i­pat­ing bars in a 5,000sqm space, the event aims to po­si­tion Sin­ga­pore “as a lead­ing cock­tail city in Asia”, says Ivy Woo, Fes­ti­val Di­rec­tor and Co-founder. Jointly or­gan­ised by The Events Artery and Food News Pub­lic Re­la­tions, the event is set to raise the bar on cock­tail drink­ing in Sin­ga­pore, look­ing to not only cre­ate a plat­form for any­one to learn more about the scene, but also pro­vide op­por­tu­ni­ties for con­sumers and trade to en­gage. Re­volv­ing around three themes – ‘Taste’, ‘Play’ and ‘Learn’ – vis­i­tors are in­vited to ‘Taste’ and rel­ish spe­cial cock­tail menus or food pair­ing ex­pe­ri­ences, while ‘Play’ sets the stages for the­matic cock­tail par­ties and bar tours. For those look­ing to ‘Learn’ more about cock­tails, hands-on mas­ter­classes held by es­tab­lished bar­tenders are bound to be en­gag­ing. Tak­ing the event to an­other level this year is the in­au­gu­ral Fes­ti­val Vil­lage, held from 16-19 March, fea­tur­ing over 10 im­mer­sive cock­tail rooms, fea­tur­ing over 50 dif­fer­ent types of cock­tails at just S$12 each. Vis­i­tors can also help choose which cock­tail best rep­re­sents Sin­ga­pore from four fi­nal­ists that would be pre­sented at the event to wrap up a two-month short­list­ing process. A food street with res­tau­rant pop-ups, a tast­ing room for hand­crafted and small-batch spir­its, a live mu­sic stage, and guest bar­tenders from all around the world, prom­ise to make the event a week to re­mem­ber.

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