THE RISE OF STYLE -CONSCIOUS MEN
BOOSTING UK’S HAIR & BEAUTY INDUSTRY
As men become increasingly aware and conscious on self-grooming and the latest trends, this has given a boost to the hair and beauty industry, in particular, UK.
The hair and beauty industry is worth £7.1bn annually to the UK economy, and is a key contributor the nation's dominant services sector. There are around 29,400 hair and beauty businesses in the UK, according to research firm IBISWorld. According to an industry report by Salon Services, 9 in 10 salons reported an increase in sales from their male customers in 2014.
“Guys are now getting their hair done more frequently than I've ever seen in my 25 years running this salon. They want sharper, trendier haircuts, favouring shorter styles. Quiffs are also still popular among younger men,” said Philip Politi, salon owner based in Corstorphine, Edinburgh.
“They're also looking at different kinds of products for styling their hair. Gone are the days of just buying a tube of gel. We've seen a big upturn in guys using hairspray, which is seen as looking more natural than gel.”
Richard Hull, managing director of Salon Services, said the outlook for the industry is positive, as hairdressers are flexible and able to adapt quickly to changing consumer habits. “Emerging TRENDS such as couples' treatments are opportunities that salons can capitalise on in 2015,” he said.