THE RISE OF STYLE -CON­SCIOUS MEN

BOOST­ING UK’S HAIR & BEAUTY IN­DUS­TRY

h4ufme (Singapore) - - Clips -

As men be­come in­creas­ingly aware and con­scious on self-groom­ing and the latest trends, this has given a boost to the hair and beauty in­dus­try, in par­tic­u­lar, UK.

The hair and beauty in­dus­try is worth £7.1bn an­nu­ally to the UK econ­omy, and is a key con­trib­u­tor the na­tion's dom­i­nant ser­vices sec­tor. There are around 29,400 hair and beauty busi­nesses in the UK, ac­cord­ing to re­search firm IBISWorld. Ac­cord­ing to an in­dus­try re­port by Sa­lon Ser­vices, 9 in 10 sa­lons re­ported an in­crease in sales from their male cus­tomers in 2014.

“Guys are now get­ting their hair done more fre­quently than I've ever seen in my 25 years run­ning this sa­lon. They want sharper, trendier hair­cuts, favour­ing shorter styles. Quiffs are also still pop­u­lar among younger men,” said Philip Politi, sa­lon owner based in Corstor­phine, Ed­in­burgh.

“They're also look­ing at dif­fer­ent kinds of prod­ucts for styling their hair. Gone are the days of just buy­ing a tube of gel. We've seen a big up­turn in guys us­ing hair­spray, which is seen as look­ing more nat­u­ral than gel.”

Richard Hull, man­ag­ing di­rec­tor of Sa­lon Ser­vices, said the out­look for the in­dus­try is pos­i­tive, as hair­dressers are flex­i­ble and able to adapt quickly to chang­ing con­sumer habits. “Emerg­ing TRENDS such as cou­ples' treat­ments are op­por­tu­ni­ties that sa­lons can cap­i­talise on in 2015,” he said.

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