WHAT’S IN A NAME?

h4ufme (Singapore) - - Feature -

NAT­U­RAL

Nat­u­ral prod­ucts use in­gre­di­ents that are ex­tracted from na­ture and con­tain less or zero preser­va­tives and ad­di­tives.

OR­GANIC

In­gre­di­ents used in or­ganic prod­ucts are mostly de­rived from veg­eta­bles, fruits and herbs ex­tracts. For a cos­metic prod­uct to be truly qual­i­fied as or­ganic, it must con­tain at least 95% of in­gre­di­ents from an or­ganic ori­gin, whereas the re­main­ing 5% from min­er­als. Farm­ing must also not in­clude any fer­tilis­ers, pes­ti­cides and must not con­tain any GMO (Ge­net­i­cally Mod­i­fied Or­gan­isms), and should not have any added tox­ins or hor­mones. Its pack­ag­ing must also be eco­log­i­cal – mean­ing it can be re­cy­cled and made with re­cy­clable ma­te­ri­als.

ECO-FRIENDLY

En­vi­ron­men­tally-friendly prod­ucts should fol­low an en­vi­ron­men­tally sound process – mainly in the for­mu­la­tion of the prod­uct and its pack­ag­ing, and elim­i­nat­ing the ef­fects on the en­vi­ron­ment. It should be biodegrad­able and con­tain low ex­o­tox­i­c­ity, mean­ing it should re­spect the per­son, as hu­mans are part of an en­vi­ron­ment. In ad­di­tion, the prod­uct should not be de­struc­tive to the en­vi­ron­ment, and should avoid con­tribut­ing to air, wa­ter, and land pol­lu­tion.

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