It's important to read labels too. Third party certification is usually one of the best means for determining whether a brand's claim is what it seems to be. While it helps to learn and read up on the ingredients that make up your favourite beauty product, it's also important to take into consideration these organic certifications. While each organic certification body has its own regulatory rules and may overlap with other regulatory certification bodies, their standards remain the same. A product should also meet the following criteria: percentage of organic ingredients/content in a product (most will demand 70%, but usually 95% of the ingredients must be organic); allowed ingredients; percentage of water; percentage of synthetic ingredients; cultivation of sources, ingredient processing and packaging; no animal testing.