IMPORTANCE OF USP FOR SALONS
B: In marketing you need to have a USP (Unique Selling Proposition). As a hairdresser, you need to find your USP – some people are very good at cutting hair, some are very good in styling and some in colouring, so there's always this broad spectrum. A lot of people try to be good in everything but that is not necessary. You just have to be good in one thing and then you have to work on it to be better in it than anybody else. And for all the other things you're mediocre in, you get people in your team to cover that and through that, you will become a very successful salon eventually because you have all the different fields and spectrums covered.