AARON PHUA

Se­nior Stylist @ TONI&GUY Rochester Trainer @ TONI&GUY Academy

h4ufme (Singapore) - - Talk -

His will­ing­ness and ded­i­ca­tion to his art, con­stantly im­prov­ing him­self

and keep­ing ahead of the trends has served him well. Be­ing part of the stylist and train­ers team, Aaron Phua fronted the launch of the new Fu­ture Foun­da­tion col­lec­tion. Shar­ing

with H4UFME, the young man of his cal­i­bre de­tailed his in­spi­ra­tion be­hind the col­lec­tion and the key to his

suc­cess with TONI&GUY. What is the pur­pose of the New Fu­ture Foun­da­tion Col­lec­tion In­ter­nal Launch tonight? Aaron: The pur­pose of the Fu­ture Foun­da­tion Col­lec­tion In­ter­nal Launch is to get the com­pany to­gether to ed­u­cate all of our stylists and head to­wards the same di­rec­tion. It is to teach the fu­ture gen­er­a­tions so that ev­ery­one will learn the same things where it is be­ing stan­dard­ized.

What was the in­spi­ra­tion be­hind the new Fu­ture Foun­da­tion Col­lec­tion? A: The clas­sic col­lec­tions for Fu­ture Foun­da­tion are re­viewed once ev­ery four years- so as to keep up with the trends and get the younger gen­er­a­tion in­ter­ested in hair­dress­ing. So, by keep­ing it abreast with the trends, we are mak­ing it in­ter­est­ing for them. As this is the Fu­ture Foun­da­tion Col­lec­tion- which means its ba­sic and clas­sic-, through re­view­ing it, we get to bring to­gether the stylists from ev­ery TONI&GUY sa­lons in Sin­ga­pore and re-train them, some­thing like a re­fresher's course.

Any new col­lec­tions that we can look for­ward to? A: You can ex­pect a new col­lec­tion, specif­i­cally the cre­ative col­lec­tions. So for now, we are wait­ing to re­ceive the col­lec­tion and un­for­tu­nately, we don't have any in­for­ma­tion yet.

When will the cre­ative col­lec­tion launch? A: We just launched the cre­ative col­lec­tion late last year and will fol­low through with it for the whole of this year. The new col­lec­tion will be up in Novem­ber 2015. The cre­ative col­lec­tion is launched ev­ery year and it de­pends on the Lon­don team. So, the process is: Once the Lon­don side come up with it, we head to Lon­don and bring the look to Sin­ga­pore, do a show and present to our staffs.

Will we be see­ing more of such hair­styles in public soon? A: Of course, but this is just our clas­sics col­lec­tion. There's also a ‘cre­ative col­lec­tion'; so, there's ver­sa­til­ity whether you're a more clas­sic or cre­ative per­son.

Was it ben­e­fi­cial to have all the stylists come to­gether for this pre­sen­ta­tion? A: This is the first in­ter­nal launch that TONI&GUY Sin­ga­pore have done to in­tro­duce the fu­ture foun­da­tion (clas­sics) col­lec­tion. And it is also a time for all the stylists from dif­fer­ent TONI&GUY sa­lons to get to­gether. Based on my un­der­stand­ing, most of our stylists are trained in dif­fer­ent ways even though we are from the same com­pany. This launch is a way to com­bine ev­ery­thing into one - so; ev­ery­one will head in the same di­rec­tion.

Is this the first time TONI&GUY staffs at­tended an in­ter­nal launch meet­ing? A: Just to be clear, this is not the first time TONI&GUY Sin­ga­pore held an in­ter­nal staff launch but it is the first for Clas­sics. We ac­tu­ally come down to meet ev­ery year, whereas for ‘cre­ative col­lec­tion', ev­ery year we launch a col­lec­tion based on Lon­don side. But for our clas­sic col­lec­tion, be­cause we don't al­ways change it so this is in a way be­cause we added new stuff, new hair­cut, new colour tech­niques, so what we did is we got ev­ery­one to­gether to in­tro­duce to them that this is how we change this is the ba­sic, the fun­da­men­tals, which is the most im­por­tant. This is what we teach to them first be­fore they go on cre­ative.

How would you de­fine TONI&GUY's suc­cess? A: For me, it's not just about an in­di­vid­ual be­cause you can only be strong as a team. So, when your team is strong and united enough, then there will be suc­cess. I think TONI&GUY's suc­cess is when we all head to­wards the same di­rec­tion with the same heart and mind.

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