ALVINO WONG:

h4ufme (Singapore) - - 101 -

Lever­ag­ing the power of media con­tent can help el­e­vate your au­di­ence and cus­tomer base in a dra­matic way, but get­ting started with­out any pre­vi­ous ex­pe­ri­ence or in­sight could be chal­leng­ing.

It's vi­tal that you un­der­stand the fun­da­men­tals (so­cial media mar­ket­ing), from max­i­miz­ing qual­ity to in­creas­ing your online en­try points, par­tic­u­larly in Hair & Cos­metic trade that will serve your cus­tomers, your brand and most im­por­tantly, in­crease your rev­enue.

Suc­cess with so­cial media and con­tent mar­ket­ing re­quires more lis­ten­ing and less talk­ing, read your tar­get au­di­ence's online con­tent and join dis­cus­sions to learn what's im­por­tant to them.

“IT’S BET­TER TO SPE­CIAL­IZE, THAN TO BE A FAC­TO­TUM.”

A truly fo­cused strat­egy in­tended to build a strong brand has a bet­ter chance for suc­cess the qual­ity trumps quan­tity, it's bet­ter to have 200 online con­nec­tions who read, share and talk about your con­tent with their own au­di­ence, than 600 con­nec­tions who come and go with you the first time.

Spend time find­ing the online in­flu­encers in your mar­ket whom have qual­ity au­di­ences whom would be in­ter­ested in your prod­ucts, ser­vices and busi­ness. Con­nect with those peo­ple and work to build re­la­tion­ships with them. If you spend your time solely pro­mot­ing your prod­ucts and ser­vices, it's not in­ter­est­ing at all. Add value to the con­ver­sa­tion, fo­cus less on con­ver­sions and more on cre­at­ing ex­cit­ing con­tent and de­vel­op­ing re­la­tion­ships with online in­flu­encers. In time, these in­flu­encers will be­come a pow­er­ful cat­a­lyst for word-of­mouth mar­ket­ing.

If you pub­lish amaz­ing qual­ity con­tent and work to build your online au­di­ence of qual­ity fol­low­ers, they'll share it with their own au­di­ences on Face­book, Twit­ter, In­sta­gram, etc. The pa­tience will pay off.

Online fol­low­ers can be fickle and suc­cumb to “rec­i­proc­ity prin­ci­pal” – you can't ex­pect oth­ers to share your con­tent and talk about you if you don't do the same for them.

“BUILD­ING RE­LA­TION­SHIPS IS ONE OF THE MOST IM­POR­TANT PARTS OF SO­CIAL MEDIA MAR­KET­ING SUC­CESS.”

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