Leveraging the power of media content can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging.
It's vital that you understand the fundamentals (social media marketing), from maximizing quality to increasing your online entry points, particularly in Hair & Cosmetic trade that will serve your customers, your brand and most importantly, increase your revenue.
Success with social media and content marketing requires more listening and less talking, read your target audience's online content and join discussions to learn what's important to them.
“IT’S BETTER TO SPECIALIZE, THAN TO BE A FACTOTUM.”
A truly focused strategy intended to build a strong brand has a better chance for success the quality trumps quantity, it's better to have 200 online connections who read, share and talk about your content with their own audience, than 600 connections who come and go with you the first time.
Spend time finding the online influencers in your market whom have quality audiences whom would be interested in your products, services and business. Connect with those people and work to build relationships with them. If you spend your time solely promoting your products and services, it's not interesting at all. Add value to the conversation, focus less on conversions and more on creating exciting content and developing relationships with online influencers. In time, these influencers will become a powerful catalyst for word-ofmouth marketing.
If you publish amazing quality content and work to build your online audience of quality followers, they'll share it with their own audiences on Facebook, Twitter, Instagram, etc. The patience will pay off.
Online followers can be fickle and succumb to “reciprocity principal” – you can't expect others to share your content and talk about you if you don't do the same for them.
“BUILDING RELATIONSHIPS IS ONE OF THE MOST IMPORTANT PARTS OF SOCIAL MEDIA MARKETING SUCCESS.”