MA­TRIX GRAF­FITI NA­TION COL­LEC­TION LAUNCH

h4ufme (Singapore) - - Post Report Hairppening -

Date: 7 April 2015 Venue: L'Oreal Académie

Sev­eral hair­styl­ists were gath­ered at the L'Oreal Academie as the Ma­trix team un­veiled the latest, edgy looks from the Graf­fiti Na­tion col­lec­tion. Inspired by graf­fiti – as its name sug­gests – and art, this rev­o­lu­tion­ary look book fea­tures boldly ver­sa­tile graphic cuts, tran­si­tional 3D shad­ing, and rich, struc­tured flu­id­ity. Bring­ing graf­fiti artistry to life, the col­lec­tion im­bues a sense of free­dom and in­di­vid­ual ex­pres­sion with its work­able struc­tures and vi­brant colours.

Head­lined by the Ma­trix team, they pre­sented the cut and colour tech­niques for the 4 looks of the col­lec­tion: Fringe Art, Down­town Halo, Ridged Flames, and City Wave. The in-depth demon­stra­tion show­cased the pre­cise steps to cre­ate each look, al­low­ing at­ten­dees of the event to have a bet­ter un­der­stand­ing on the styling process. Fea­tur­ing cap­ti­vat­ing shades of li­lac, me­tal­lic rouge, and blonde, the unique Graf­fiti Na­tion al­lows stylists to un­leash their in­ner cre­ativ­ity as it of­fers end­less styling pos­si­bil­i­ties. The launch came to a close as the at­ten­dees were in­vited up on stage to get an up-close look at the dif­fer­ent shades and styles donned by the mod­els.

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