MATRIX GRAFFITI NATION COLLECTION LAUNCH
Date: 7 April 2015 Venue: L'Oreal Académie
Several hairstylists were gathered at the L'Oreal Academie as the Matrix team unveiled the latest, edgy looks from the Graffiti Nation collection. Inspired by graffiti – as its name suggests – and art, this revolutionary look book features boldly versatile graphic cuts, transitional 3D shading, and rich, structured fluidity. Bringing graffiti artistry to life, the collection imbues a sense of freedom and individual expression with its workable structures and vibrant colours.
Headlined by the Matrix team, they presented the cut and colour techniques for the 4 looks of the collection: Fringe Art, Downtown Halo, Ridged Flames, and City Wave. The in-depth demonstration showcased the precise steps to create each look, allowing attendees of the event to have a better understanding on the styling process. Featuring captivating shades of lilac, metallic rouge, and blonde, the unique Graffiti Nation allows stylists to unleash their inner creativity as it offers endless styling possibilities. The launch came to a close as the attendees were invited up on stage to get an up-close look at the different shades and styles donned by the models.