PUB­LISHER'S NOTE

h4ufme (Singapore) - - Contents - Jeremy Leong安铨(CEO/Pub­lisher)

I re­ceived a lot of thumbs up in the last is­sue for en­cour­ag­ing your sa­lon staffs to sell more hair­care prod­ucts! BUT, there are also some that men­tioned to me it did not have much of an im­pact.

AHAH! Some­thing is just not right, isn't it?

I see many of your sa­lons have a poor shop front! Come on, how can you want to sell some­thing when your shop front don't even en­tice cus­tomers to walk in?

What about your re­tail area – where is it lo­cated? Is it stuffed with a lots of un­wanted goods, dusty shelves and messy mag­a­zine racks? Open up your eyes, my friend! Isn't it about time you re­design and re­vamp your re­tail area to gain more vis­i­bil­ity?

I have spo­ken to one of my ad­ver­tis­ers, Mr. Andy Tan, whom is ex­pe­ri­enced in re­design­ing sa­lon shop fronts and re­tail ar­eas to max­i­mize its po­ten­tial. We dis­cussed the prob­lems peg­ging sa­lon re­tail op­por­tu­ni­ties: from ob­structed view of re­tail area, in­vis­i­ble re­tail cab­i­nets, dirty shelves, in­suf­fi­cient light­ings, lack of proper dis­play and pric­ing la­bels, in­ac­cu­rate wall posters com­pared to the re­tail­ing prod­ucts, no proper prod­uct cat­a­logs, wrong po­si­tion­ing of cash register and re­tail area, and more. In­deed, the re­cep­tion area where your cash register area is, should be so wel­com­ing that you can see and op­er­ate at ease, and your staffs should be able to han­dle a prod­uct in­tro­duc­tion and sales com­fort­able while man­ag­ing the sa­lon.

No mat­ter how small the area is, there is al­ways some­thing his cre­ative de­sign­ing team can do to beau­tify the shop and re­tail area! Andy men­tioned that there are var­i­ous ways one can im­prove the sa­lon area. Of course, he would pre­fer a pri­vate con­sul­ta­tion to un­der­stand your con­cerns bet­ter – and it is FREE with no obli­ga­tion! You guys should con­tact him and get your free quo­ta­tion now.

As a good ges­ture, Andy will be of­fer­ing each one of you a din­ing voucher worth up to $50 when you call him for a free con­sul­ta­tion. In re­turn, when you re­quire him to de­sign a model, sim­ply de­posit $200, which is re­deemable upon pro­ceed­ing with the ren­o­va­tion. I hope this will be a great way for you to at­tempt some­thing new this year!

I hope to see great sa­lon im­ages and I will be very happy to fea­ture your newly ren­o­vated sa­lon in H4ufme mag­a­zine as well as in all our dig­i­tal and so­cial media plat­forms.

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