SHI­SEIDO PRO­FES­SIONAL 100 YEARS OF SCALP CARE

h4ufme (Singapore) - - Contents -

Date: 5 May 2015 Venue: Faber Peak Sin­ga­pore

In 1915, Shi­seido re­leased the first scalp treat­ment, Flow­line Hair Tonic, un­der the man­age­ment of Shinzo Fukuhara, the first pres­i­dent of the com­pany, who ap­plied his vast knowl­edge and ex­pe­ri­ence gained while study­ing over­seas in Europe and the U.S., in Shi­seido's re­search and de­vel­op­ment.

As to­day marks the cen­ten­nial of this re­lease, Shi­seido Pro­fes­sional will con­duct the pro­mo­tion of Scalp Care Revo­lu­tion 2015 to strate­gi­cally strengthen its scalp care lineup. Backed with years of ad­vanced re­search and de­vel­op­ment, new sham­poos and con­di­tion­ers for the men's scalp care line, Adenogen, were in­tro­duced in Fe­bru­ary. For the sa­lon mar­ket, Shi­seido Pro­fes­sional has planned to re­lease rev­o­lu­tion­ized sa­lon-use and home-care prod­ucts to fur­ther en­hance the Adenovital and Fuente Forte lines un­der the The Hair Care range.

Held at Faber Peak Sin­ga­pore, the cel­e­bra­tory lunch high­lighted the brand's ex­per­tise in scalp care for the last cen­tury. At the event, es­teemed guests, hair­styl­ists, and mem­bers of the media were in­tro­duced to many ex­cit­ing, up­com­ing launches in Shi­seido Pro­fes­sional's scalp care lines. Re­search Sci­en­tist for Shi­seido, Ritsuko Ehama, was also in­vited up on stage to share her in­sights with the au­di­ence, plac­ing em­pha­sis on the ad­vanced tech­nol­ogy uti­lized in the Shi­seido Pro­fes­sional The Hair Care Fuente Forte Power Beauty Drop. Based on Shi­seido's ex­clu­sive skin­care tech­nol­ogy, The Power Beauty Drop is a rev­o­lu­tion­ized scalp treat­ment essence – avail­able in two types for Oily Scalp and Dry Scalp – to cre­ate an ideal en­vi­ron­ment for the growth of healthy, beau­ti­ful hair.

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