JOICO

h4ufme (Singapore) - - Feature -

Joico is con­stantly at the fore­front of ma­te­ri­als pro­duc­tion. In 2011, they launched a se­ries of new pack­ag­ing cre­ated from a hy­brid bio-plas­tic resin, mak­ing them one of the first beauty com­pa­nies to use this new and in­no­va­tive ma­te­rial. The new pack­ag­ing is a com­pos­ite of post-con­sumer re­cy­cled plas­tic and ther­mo­plas­tic starch de­rived from plants. Un­like other bio-plas­tics, this ma­te­rial re­duces po­ten­tial con­tam­i­na­tion in re­cy­cling streams. As a re­sult, Joico is re­duc­ing its pack­ag­ing re­lated green­house gas emis­sions by more than 75%.

Dis­trib­uted By: Shi­seido Pro­fes­sional

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