h4ufme (Singapore) - - Talk - TEXT | CHIA WANXING

Re­search Sci­en­tist at Shi­seido Pro­fes­sional Ja­pan, Ritsuko Ehama, was in town re­cently to join Shi­seido Pro­fes­sional Sin­ga­pore in cel­e­brat­ing 100 years of scalp care re­search. In this ex­clu­sive in­ter­view, she shared with us her in­sights on the Fuente Forte se­ries, and how Shi­seido Pro­fes­sional is paving the way to the fu­ture in scalp care.

Q: Tell us more about the Shi­seido Pro­fes­sional Fuente Forte Scalp Essence treat­ment. How do you think it stands out from the ex­ist­ing scalp treat­ments that are avail­able in the mar­ket?

Ritsuko Ehama: Fuente Forte of­fers ad­vanced scalp care based on Shi­seido's ac­cu­mu­lated knowl­edge in both skin­care science and hair bi­ol­ogy. For ex­am­ple, we have elu­ci­dated a mech­a­nism on how scalp trou­bles af­fect the grow­ing hair prop­er­ties at the molec­u­lar level, and have found some in­gre­di­ents (i.e. ginkgo leaf ex­tract or gly­cyrrhiz­inate dipotas­sium) to pre­vent scalp is­sues. The Fuente Forte Power Beauty Drop con­tains a new and im­proved for­mula that fea­tures many ben­e­fi­cial in­gre­di­ents, which pro­vides the most ap­pro­pri­ate so­lu­tion tai­lored to dif­fer­ent scalp con­di­tions.

Q: What are the dif­fer­ences be­tween the Shi­seido Flow­line and the Fuente Forte Scalp Essence?

RE: While Flow­line was ba­si­cally a prod­uct aim­ing for hair growth, Fuente Forte is rather de­signed to main­tain healthy scalp it­self and fur­ther to aid in the growth of health­ier and bouncy hair.

Q: How do you see the Shi­seido Pro­fes­sional brand evolv­ing, in terms of tech­nol­ogy and ad­vance­ment? What can we ex­pect from Shi­seido Pro­fes­sional, say in the next 5 years?

RE: The Shi­seido Pro­fes­sional brand has been evolv­ing by in­cor­po­rat­ing the latest tech­nolo­gies from the Shi­seido Re­search Cen­ter. As we in­ten­sively in­vest in anti-ag­ing re­search, you can ex­pect in­no­va­tive anti-ag­ing prod­ucts and ser­vices from Shi­seido Pro­fes­sional. Need­less to say, the ADENOVITAL range will be kept an­i­mated con­tin­u­ously.

Q: What do you think was miss­ing in the hair care mar­ket and how did Shi­seido Pro­fes­sional ad­dress that with the Adenovital Scalp treat­ment range?

RE: The pop­u­la­tion of those who are con­cerned about hair loss or thin­ning hair is huge in ev­ery coun­try. For such peo­ple, avail­able mea­sures were mainly re­ceiv­ing med­i­cal treat­ments or buy­ing scalp ton­ics at phar­ma­cies. How­ever, we thought that hair sa­lons should be the place for such peo­ple to solve their con­cerns with the help of pro­fes­sion­als. That is why we de­vel­oped ADENOVITAL Scalp Essence and Scalp Essence V with proven ef­fec­tive­ness, fol­lowed by the new in-sa­lon treat­ment. The new in-sa­lon treat­ment de­liv­ers in­creased amount of adeno­sine, the key ac­tive of the range, to­gether with a re­lax­ing sen­sa­tion.

Q: Share with us an in­trigu­ing fact about hair and scalp bi­ol­ogy.

RE: It is widely known that main­tain­ing the scalp in a good con­di­tion is im­por­tant for healthy hair growth, how­ever, any ad­e­quate ev­i­dence was not avail­able. I as­sume that not so many peo­ple are aware of the im­por­tance of hair thick­ness in hair loss, es­pe­cially in men. Even in se­vere hair loss, the num­ber of hairs per unit area does not change much. There­fore, restor­ing its orig­i­nal thick­ness in their hair, which is one of the ef­fects of adeno­sine (a key in­gre­di­ent of ADENOVITAL), is quite ef­fec­tive to treat hair loss. Re­cently, Shi­seido has started re­search on hair re­gen­er­a­tion ther­apy. A wide range of re­gen­er­a­tive ther­a­pies (not just lim­ited to those for the skin) are mak­ing dra­matic progress (in­clud­ing iPS cell re­search for which Dr. Yamanaka re­ceived the No­bel Prize). By us­ing such re­gen­er­a­tive medicine tech­nolo­gies, we be­lieve we may be able to of­fer new modes of treat­ment to solve con­cerns about hair loss and thin­ning hair that pre­vi­ously could not be ad­dressed by con­ven­tional meth­ods.

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