SHUNJI MAT­SUO X L'ORÉAL PRO­FES­SION­NEL COL­LEC­TION LAUNCH

h4ufme (Singapore) - - Post Report Hairppening -

Date: 14 April 2015 Venue: Shunji Mat­suo Hair Stu­dio @ Ngee Ann City

Es­teemed guests and mem­bers of the media were in­vited to wit­ness the ex­clu­sive launch of Look Book 2015 by Shunji Mat­suo, in col­lab­o­ra­tion with L'Oréal Pro­fes­sion­nel, at Shunji Mat­suo Hair Stu­dio. An all-en­com­pass­ing col­lec­tion of looks from Spring to Win­ter, the Shunji Mat­suo team has cre­ated a bevy of ver­sa­tile styles with the L'Oréal Pro­fes­sion­nel pro­fes­sional styling range, in­clud­ing the Tecni.art range and highly-raved Mythic Oil.

The event kicked off with a speech by Shunji Mat­suo who ex­pressed that the in­spi­ra­tion be­hind this col­lec­tion was to cre­ate day-to­day, wearable looks, with a hint of dis­tinc­tive cre­ativ­ity. The launch also fea­tured pop­u­lar lo­cal blog­gers don­ning the Look Book 2015 styles cre­ated by the Shunji Mat­suo team. Four-piece in­die folk band and YouTube sen­sa­tion, The Sam Wil­lows, were in­vited as mod­els for the live styling demon­stra­tion, as the stylists cre­ated unique, free-spir­ited looks that aptly bring out each in­di­vid­ual's per­son­al­ity and char­ac­ter. As what Cre­ative In­ter­na­tional Di­rec­tor Justin Javier has said, “Be who you are, experiment and be not afraid to ex­press,” the col­lec­tion cer­tainly high­lighted a sense of fresh­ness and ver­sa­til­ity with a pleas­ant twist.

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