SHUNJI MATSUO X L'ORÉAL PROFESSIONNEL COLLECTION LAUNCH
Date: 14 April 2015 Venue: Shunji Matsuo Hair Studio @ Ngee Ann City
Esteemed guests and members of the media were invited to witness the exclusive launch of Look Book 2015 by Shunji Matsuo, in collaboration with L'Oréal Professionnel, at Shunji Matsuo Hair Studio. An all-encompassing collection of looks from Spring to Winter, the Shunji Matsuo team has created a bevy of versatile styles with the L'Oréal Professionnel professional styling range, including the Tecni.art range and highly-raved Mythic Oil.
The event kicked off with a speech by Shunji Matsuo who expressed that the inspiration behind this collection was to create day-today, wearable looks, with a hint of distinctive creativity. The launch also featured popular local bloggers donning the Look Book 2015 styles created by the Shunji Matsuo team. Four-piece indie folk band and YouTube sensation, The Sam Willows, were invited as models for the live styling demonstration, as the stylists created unique, free-spirited looks that aptly bring out each individual's personality and character. As what Creative International Director Justin Javier has said, “Be who you are, experiment and be not afraid to express,” the collection certainly highlighted a sense of freshness and versatility with a pleasant twist.