UNVEILING L’ORÉAL PROFESSIONNEL’S FIRST ASIAN BRAND AMBASSADOR: YOON EUN HYE
Being a world-renowned actress, singer, entertainer and model, Yoon Eun Hye became an instant superstar in the Korean entertainment scene, having starred in popular dramas such as Princess Hours and Coffee Prince. With her on-trend hairstyles and elegant sense of fashion, she aptly embodies the values of L'Oréal Professionel.
At the V-Look Press Conference, Yoon Eun Hye dishes her thoughts on being the first Asian Brand Ambassador of L'Oréal Professionnel. “I'm really excited to be on this journey with such a beautiful brand that inspires Asian women around the world to achieve their true beauty potential. Furthermore, it makes me proud to be in the same league as inspiring world famous actresses like Kirsten Dunst and Eva Green, who are L'Oréal Professionnel's international ambassadors,” she revealed.
The press conference introduced the launch of the L'Oréal Professionnel V-Look, the first in-salon service to achieve the highly coveted V-shaped face, which will was created especially for Asian consumers. Vincent Ong, General Manager of L'Oréal Professionnel Singapore (Products Division), shared his insights of the V-Look trend, stating that the inspiration behind this newly launched service stemmed from the popular desire for a smaller, defined face shape among Asian women. With the V-Look haircut and colour service, Asian women of all face shapes will be able to attain a slimmer, V-line visage, without the use of cosmetics or surgery, but simply with a perfect combination of precise haircut techniques and subtle colour placements.