UN­VEIL­ING L’ORÉAL PRO­FES­SION­NEL’S FIRST ASIAN BRAND AM­BAS­SADOR: YOON EUN HYE

h4ufme (Singapore) - - Post Report Hairppening -

Be­ing a world-renowned ac­tress, singer, en­ter­tainer and model, Yoon Eun Hye be­came an in­stant su­per­star in the Korean en­ter­tain­ment scene, hav­ing starred in pop­u­lar dra­mas such as Princess Hours and Cof­fee Prince. With her on-trend hair­styles and el­e­gant sense of fash­ion, she aptly em­bod­ies the val­ues of L'Oréal Pro­fes­sionel.

At the V-Look Press Con­fer­ence, Yoon Eun Hye dishes her thoughts on be­ing the first Asian Brand Am­bas­sador of L'Oréal Pro­fes­sion­nel. “I'm re­ally ex­cited to be on this jour­ney with such a beau­ti­ful brand that inspires Asian women around the world to achieve their true beauty po­ten­tial. Fur­ther­more, it makes me proud to be in the same league as in­spir­ing world fa­mous ac­tresses like Kirsten Dunst and Eva Green, who are L'Oréal Pro­fes­sion­nel's in­ter­na­tional am­bas­sadors,” she re­vealed.

The press con­fer­ence in­tro­duced the launch of the L'Oréal Pro­fes­sion­nel V-Look, the first in-sa­lon ser­vice to achieve the highly cov­eted V-shaped face, which will was cre­ated es­pe­cially for Asian con­sumers. Vin­cent Ong, Gen­eral Man­ager of L'Oréal Pro­fes­sion­nel Sin­ga­pore (Prod­ucts Di­vi­sion), shared his in­sights of the V-Look trend, stat­ing that the in­spi­ra­tion be­hind this newly launched ser­vice stemmed from the pop­u­lar de­sire for a smaller, de­fined face shape among Asian women. With the V-Look hair­cut and colour ser­vice, Asian women of all face shapes will be able to at­tain a slim­mer, V-line vis­age, with­out the use of cos­met­ics or surgery, but sim­ply with a per­fect com­bi­na­tion of pre­cise hair­cut tech­niques and sub­tle colour place­ments.

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