CURRENT INDUSTRY ISSUES
As competition increases in the salon industry, it may seem increasingly tough for your salon to stand out. L'Oreal Professionnel presents the following keys to success for any salon business:
1) Strong marketing efforts
2) Be in the know about the latest consumer trends 3) Goal-oriented stylists with top-notch sales skills
However, as the salon industry faces rising costs, salon owners find it tough to equip their salon with a strong marketing budget, and understand the know-how on marketing and training their stylists to provide engaging consultations for their clients.