h4ufme (Singapore) - - Business 101 -

As com­pe­ti­tion in­creases in the sa­lon in­dus­try, it may seem in­creas­ingly tough for your sa­lon to stand out. L'Oreal Pro­fes­sion­nel presents the fol­low­ing keys to suc­cess for any sa­lon busi­ness:

1) Strong mar­ket­ing ef­forts

2) Be in the know about the latest con­sumer trends 3) Goal-ori­ented stylists with top-notch sales skills

How­ever, as the sa­lon in­dus­try faces ris­ing costs, sa­lon own­ers find it tough to equip their sa­lon with a strong mar­ket­ing bud­get, and un­der­stand the know-how on mar­ket­ing and train­ing their stylists to pro­vide en­gag­ing con­sul­ta­tions for their clients.

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