All the Buzz in Fash­ion

Harper's Bazaar (Singapore) - - CONTENTS -

It was ut­ter chaos out­side Dolce&Gab­bana’s show venue, where a mob of scream­ing teenage girls turned up to catch a glimpse of Cameron Dal­las. Inside, the 22-year-old heart­throb (who rose to so­cial me­dia king sta­tus on video-shar­ing ap­pli­ca­tion, Vine) was seated front row with 20 other so­cial me­dia su­per­stars of vary­ing pedi­grees. Dubbed the “Mil­len­nial Gen­er­a­tion” by Domenico Dolce and Ste­fano Gab­bana, this group of dig­i­tally savvy per­son­al­i­ties share close to 30 mil­lion In­sta­gram fol­low­ers be­tween them—an im­pres­sive num­ber if you're look­ing to re­di­rect a younger cus­tomer to your brand. That’s not to say the Ital­ian de­signer duo’s clothes couldn't have got­ten eye­balls on their own. In fact, re­volv­ing around the theme of “Trop­ico Ital­iano,” spring/sum­mer 2017’s out­ing of glo­ri­ous cropped jack­ets and printed dresses came be­decked with flirty and fem­i­nine ex­u­ber­ance. The grand fi­nale of mod­els walk­ing en masse, each sport­ing a logo slo­gan tee, made for one spe­cial In­sta­gram mo­ment.

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