Omega’s relationship with its Speedmaster fans is truly one for the history books. Earlier this year, the brand offered a 2012-piece collection of Speedmasters for pre-order on Instagram in homage to the #speedytuesday social media phenomenon (the watch sold out after just four hours). Now, Omega’s back with a new campaign featuring a diverse line-up of its diehard fans for a series of portraits, including Brazilian model Alessandra Ambrosio, actor Eric Christian Olsen and German DJ Robin Schulz. It’s enough to make anyone want to get in on the Speedy action, too.
Sedna gold Speedmaster Racing Master Chronometer, $34,100, Omega
Brazilian model Alessandra Ambrosio is a Speedmaster fan