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Harper's Bazaar (Singapore) - - THE NEWS -

Age is but a num­ber for Chiara Scaglia, who at age 28 is al­ready helm­ing La Perla’s Asia Pa­cific mar­ket as its go-get­ter CEO. A tal­ented lin­guist (she switches ef­fort­lessly be­tween Man­darin, Italian and English), Scaglia shared an in­ti­mate mo­ment with BAZAAR when she was in town to of­fi­ci­ate the la­bel’s new store at Ngee Ann City My role as La Perla Asia Pa­cific’s CEO… Is about get­ting things done right. I’ve been do­ing this for three-and-a-half years now, but at the start, it was about start­ing the busi­ness from zero and re­cruit­ing the right peo­ple be­cause the busi­ness was so small. I’m also al­ways think­ing about the present and the fu­ture.

My pre­vi­ous role… With Gold Typhoon, a mu­sic com­pany in Bei­jing, shaped me in the sense that it taught me how to treat clients and to al­ways think about what’s next. Some­thing I’ve learned while work­ing in Asia is… Be­ing more pa­tient. As a for­eigner in a dif­fer­ent coun­try where the lan­guage and culture are dif­fer­ent, you can­not ex­pect peo­ple to adapt to you. You need to be able to adapt to your sur­round­ings.

The La Perla girl… Is strong, in­de­pen­dent, and con­fi­dent—just like our founder Ada Ma­sotti. She’s also the woman you see ev­ery­where in the world right now, and I think that’s the most spe­cial thing about the brand. We can dress ev­ery woman 24/7, 365 days a year. From py­ja­mas to lin­gerie, cloth­ing and ac­ces­sories, La Perla cov­ers ev­ery as­pect of a woman’s life.

My plan for La Perla’s fu­ture is… To grow. That’s why we relocated and opened these amaz­ing stores in Sin­ga­pore. Asia is all about growth and ex­pan­sion. On a global level, we have ev­ery­thing—our in­cred­i­ble lin­gerie, beach­wear, night wear. And now, we’ve worked out ac­ces­sories, per­fume and ready-to-wear. The brand is get­ting more and more well-known but it still has a bit of time to go to get there.

Jour­dan Dunn ex­udes sen­su­al­ity in a design from La Perla’s fall/win­ter 2017 col­lec­tion

Chiara Scaglia

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