In­de­pen­dent Woman

When you won’t set­tle for any­thing less than do­ing things your way. By Char­maine Ho

Harper's Bazaar (Singapore) - - CONTENTS -

Awatch­maker once joked that the watch busi­ness got a lot more dif f icu lt when women started buy­ing their own watches. Be­cause, un­like men who tend to fo­cus on a watch’s tech­ni­cal spec­i­fi­ca­tions, women want ev­ery­thing: Pres­tige, tech­ni­cal prow­ess, and that elu­sive thing called beauty. Rolex’s sports watches cer­tainly de­liver qual­ity (they use a harder, more ex­pen­sive steel, 904L, than in­dus­try stan­dards be­cause it’s more re­sis­tant to rust and cor­ro­sion; and it looks bet­ter too); pre­ci­sion (its Cal­i­bre 3255 with 14 patents is twice more pre­cise than an of­fi­cial chronome­ter); and re­li­a­bil­ity (thanks to rig­or­ous tests for ex­treme con­di­tions). Plus, the watch­maker has an in-house foundry where they make their own gold and plat­inum, and its in-house team of gemol­o­gists and gem-set­ters at its Chêne-bourg man­u­fac­ture in Geneva. Be­ing able to de­cide where a stone’s po­si­tion sits in a di­a­mond pavé is a lot more than the sum of its shiny parts. “The Rolex way” is a com­bi­na­tion of ever ything and more—but most im­por­tantly, it speaks of in­de­pen­dence. And women love noth­ing more than a watch that shines with

bril­liance and the fierce brand of self-suf­fi­ciency.

Clock­wise from top: Rolex’s gem-set­ting ac­tiv­i­ties take place at its Chêne-bourg site. White gold and di­a­mond Oys­ter Per­pet­ual Pearl­mas­ter 39. A closer look at the di­a­mond-set bezel of the Oys­ter Per­pet­ual Pearl­mas­ter 39. Everose Gold and di­a­mond Oys­ter Per­pet­ual Pearl­mas­ter 34

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