Joie de Vivre

At just 27 and al­ready amongst his­tory's most in­deli­ble star­lets, Jen­nifer Lau­rence con­tin­ues to scin­til­late as the new face of JOY by Dior.

Harper's Bazaar (Singapore) - - CONTENTS - By Dana Koh

What is star qual­ity? Is it in the way some­one lights up a room with their cap­ti­vat­ing pres­ence? Or is it mea­sured by one’s tal­ent and skill, which not only con­nect with, but also af­fect, an au­di­ence on dif­fer­ent lev­els? It’s all of that and more, with a heavy sprin­kling of star­dust. And Jen­nifer Lawrence twin­kles on top of that list. The 27-year-old’s be­guil­ing beauty and in­nate act­ing prow­ess cer­tainly light up the sil­ver screen. Her su­per­star­dom is also buoyed by a devil-may-care at­ti­tude, in­fec­tious sense of hu­mour and, of course, her re­lat­able sto­ries of fall­ing… In love and on the red car­pet.

So when you see JLaw as the strik­ing face of Dior’s new­est fra­grance, JOY (which shares the same name as the movie and char­ac­ter she won a Golden Globe Award for Best Ac­tress for in 2016) it all makes sense. Con­cocted by François Demachy, Dior’s Per­fumer-Cre­ator, this en­liven­ing elixir bursts with berg­amot, man­darin and a bou­quet of rose and jas­mine, and set­tles down into woody notes of creamy san­dal­wood, cedar and patchouli, fused with evanes­cent musks for a sen­sual fin­ish. Mark­ing the global launch of JOY by Dior, Jen­nifer Lawrence re­veals her re­la­tion­ship with this new sen­su­ous, vi­va­cious fra­grance and what went on be­hind the scenes at the cam­paign’s cin­e­matic pool shoot in Bev­erly Hills.

Can you share your ear­li­est fra­grance mem­ory?

I re­mem­ber my mom al­ways wore Miss Dior. It was the first fra­grance I ever smelled and even when I smell it to­day, it gives me such warm mem­o­ries.

What does the word “joy” mean to you?

Joy is an emo­tion that every­one has in­side of them. It is the purest form of hap­pi­ness.

What do you love about Dior and your re­la­tion­ship with the House?

I signed on to work with Dior in 2010 and it has been an amaz­ing part­ner­ship. So many of my favourite dresses have come from the house— like my Os­car look for Sil­ver Lin­ings Play book and the dress I wore last year to the Mother! premiere in New York. It has been an in­cred­i­bly

col­lab­o­ra­tive ex­pe­ri­ence, and I am thrilled to be able to ex­pand on the re­la­tion­ship with JOY by Dior. Dior epit­o­mises fem­i­nin­ity and el­e­gance, so to be a part of a fash­ion and beauty House with such an in­cred­i­bly rich his­tory is a great hon­our.

How would you de­scribe the JOY woman?

Scent is such a per­sonal ex­pres­sion, but I think this fra­grance is for any woman who wants to ex­ude a sense of fem­i­nin­ity, con­fi­dence and strength.

How was it like dis­cov­er­ing this for the first time?

I went to Paris last year when François Demachy was de­cid­ing be­tween two dif­fer­ent ver­sions of JOY by Dior. He let me smell both and we both im­me­di­ately agreed on our favourite of the two. It was a re­ally cool ex­pe­ri­ence to go to the lab­o­ra­tory and see his process. The launch was the first time I ac­tu­ally got to see the bot­tle with the per­fume in it though. It’s re­ally ex­cit­ing to be part of this project.

What kind of feel­ings does this fra­grance in­voke?

I have been told that ev­ery time the fra­grance was un­veiled, the same words kept com­ing up: Re­joic­ing, ca­ress, light, fem­i­nin­ity, smile, seren­ity, strength. So, I think beau­ti­ful scents can def­i­nitely en­hance your mood and con­fi­dence.

Any in­ter­est­ing sto­ries from the cam­paign shoot?

Most of the cam­paign was shot in or un­der wa­ter at two dif­fer­ent houses in Bev­erly Hills. I was wear­ing beau­ti­ful cus­tom cou­ture gowns that were corseted on top and had mul­ti­ple lay­ers of tulle on the bot­tom, which made both float­ing and stay­ing sub­merged un­der­wa­ter pretty dif­fi­cult— so we had to come up with some in­ter­est­ing tricks with float­ies and sty­ro­foam boards to help keep me where I was sup­posed to be!

Can you de­scribe the story be­hind this cam­paign?

Fran­cis Lawrence [the cam­paign direc­tor] and I have worked to­gether for years through films like The Hunger Games and Red Spar­row, so he knows me very well and was able to in­cor­po­rate a lot of my per­son­al­ity into the film.We tried to cap­ture emo­tions rather than tell a straight story, which was a fun and ex­cit­ing new way to work to­gether.

What are the things that make you happy?

My dog Pippi, my friends, and read­ing. ■

Joy is an emo­tion that every­one has in­side them. It is the purest form of hap­pi­ness.”

The face of JOY by Dior, Jen­nifer Lawrence takes the plunge at the cam­paign shoot di­rected by Amer­i­can film­maker and pro­ducer, Fran­cis Lawrence OP­PO­SITE: JOY by Dior Eau de Par­fum, $167 for 50ml, Par­fums Chris­tian Dior

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.