In 2015, Gucci approached Lim to conceive a series of embroidered artworks for a digital initiative, #GucciGram. It shone the spotlight on the world that Lim creates—one that is best described as a Technicolor dream that seems tailor-made for social media. Lim, whose foray into embroidery began amidst the advent of Facebook and Instagram, says social media has changed the game for artists like her: “It really opened the market and the scene. It’s so easy to get out there and connect with an audience,” the 28-year-old offered. The downside? “It has become too saturated. You really need to have a very strong story, personality and creative style.” Meanwhile, Lim has utilised her talent to create conversations around issues close to her heart— her latest project is a textural creation that deals with the issue of excessive plastic waste.
Dress; rings, DiorSee Where to Buy for detailsMakeup: Elain Lim using Dior Hair: Manisa Tan/ PaletteINC