Harper's Bazaar (Singapore) - - THE NEWS -

In 2015, Gucci ap­proached Lim to con­ceive a se­ries of em­broi­dered art­works for a dig­i­tal ini­tia­tive, #Guc­ciGram. It shone the spot­light on the world that Lim cre­ates—one that is best de­scribed as a Tech­ni­color dream that seems tai­lor-made for so­cial me­dia. Lim, whose foray into em­broi­dery be­gan amidst the ad­vent of Face­book and In­sta­gram, says so­cial me­dia has changed the game for artists like her: “It re­ally opened the mar­ket and the scene. It’s so easy to get out there and con­nect with an au­di­ence,” the 28-year-old of­fered. The down­side? “It has be­come too sat­u­rated. You re­ally need to have a very strong story, per­son­al­ity and cre­ative style.” Mean­while, Lim has utilised her tal­ent to cre­ate con­ver­sa­tions around is­sues close to her heart— her lat­est project is a tex­tu­ral creation that deals with the is­sue of ex­ces­sive plas­tic waste.

Dress; rings, DiorSee Where to Buy for de­tailsMakeup: Elain Lim us­ing Dior Hair: Manisa Tan/ Palet­teINC

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