STROKE of GE­NIUS

La Prairie recre­ates its skin­care mas­ter­piece with break­through science and el­e­gant artistry

Harper's Bazaar (Singapore) - - THEBEAUTY -

It’s a grand state­ment, but La Prairie in the world of beauty comes clos­est in com­par­i­son to Leonardo Da Vinci in the world of art—a revo­lu­tion­ary painter, sci­en­tist and in­ven­tor, whose works con­tinue to tran­scend the test of time. Be­fore the rise of cut­ting-edge tech­nol­ogy, the Swiss beauty brand saw what no one else did in the culi­nary del­i­cacy that is caviar. Each bead had the po­ten­tial to ben­e­fit skin in equally grand ways, like re­vers­ing the ef­fects of en­vi­ron­men­tal dam­age for tighter, younger-look­ing skin. It was then that Skin Caviar was first un­veiled, an an­ti­age­ing skin­care break­through in the form of golden beads en­cap­su­lat­ing doses of en­hanced, con­cen­trated ac­tives like Caviar Ex­tract. Com­bin­ing this sci­en­tific break­through with an el­e­gant aes­thetic, it didn’t take long for those cov­eted jars to fly off coun­ters and spark a full col­lec­tion, start­ing with the ad­di­tion of Skin Caviar Luxe Cream in 1998. Fast for­ward 30 years, and an evo­lu­tion that has seen Caviar Ex­tract ex­pand into Caviar Wa­ter and Caviar Ab­so­lute for­mu­las, the brand’s quest to com­bine lux­u­ri­ous in­gre­di­ents and state-ofthe-art tech­nol­ogy con­tin­ues with an im­proved it­er­a­tion of the Skin Caviar Luxe Cream with Caviar Premier. Sci­en­tists at La Prairie have am­pli­fied this newly-formed ex­tract that har­nesses caviar’s full po­ten­tial for the first time, with com­po­nents that were pre­vi­ously im­pos­si­ble to iso­late. This lighter but lus­cious cream is now able to sink even deeper into the skin’s bar­ri­ers to lift and firm more ef­fec­tively, leav­ing skin richly sup­ple and taut, and free of fine lines. Re­flect­ing this remastered skin­care for­mula is La Prairie’s affin­ity to art. This in­ex­tri­ca­ble link has been ev­i­denced most re­cently by its newly rem­inted stores world­wide, which are part bou­tique and part gallery, show­cas­ing in­no­va­tive beauty cre­ations amongst ex­clu­sive art by col­lab­o­ra­tors such as Manon Werten­broek. The Swiss artist’s trio of La Prairie-in­spired art­works were un­veiled at the 2018 edi­tion of Art Basel in Basel, Switzer­land, and paid homage to the sto­ried her­itage of caviar, from science and aes­thet­ics to the level of in­dul­gence it re­mains ever so cov­eted for.

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