Sav­ing the earth isn’t just re­served for tree hug­gers and en­vi­ron­men­tal­ists. Amanda Tan finds out that opt­ing for lux­ury in this in­stance can also con­trib­ute to­wards a more sus­tain­able world to­day.

Herworld Brides (Singapore) - - In This Issue -

Sav­ing the earth isn’t just re­served for tree hug­gers and en­vi­ron­men­tal­ists. Tif­fany & Co. also con­trib­utes to­wards a more sus­tain­able world to­day.

It is fa­mous for many things, in­clud­ing the clas­sic six-prong Tif­fany Set­ting, ar­guably the most pop­u­lar en­gage­ment ring in the world, its robin’s-egg blue box with a white rib­bon, and its Fifth Av­enue flag­ship store in New York, which be­came even more fa­mous af­ter the 1961 movie Break­fast At Tif­fany’s that starred Au­drey Hep­burn. Not as well known is the fact that Tif­fany & Co. is com­mit­ted to sus­tain­abil­ity and eth­i­cally sourc­ing its raw ma­te­ri­als. It has long chal­lenged both the min­ing and jew­ellery in­dus­tries to pri­ori­tise en­vi­ron­men­tal pro­tec­tion and hu­man rights. And for the past two decades, the Amer­i­can jew­eller has in­te­grated sus­tain­abil­ity into its pro­duc­tion pro­cesses – from the min­ing of raw or rough di­a­monds to cre­at­ing the fin­ished prod­ucts, and sup­port­ing con­ser­va­tion projects to even us­ing re­cy­clable ma­te­ri­als for its Blue Boxes. The pro­cess­ing is done with the help of Lau­rel­ton Di­a­monds, Tif­fany & Co.’s wholly owned sub­sidiary that was es­tab­lished in 2002. Its task is to pro­cure un­cut rough di­a­monds and man­age a world­wide sup­ply chain that sources, cuts, pol­ishes, and sup­plies fin­ished stones to Tif­fany & Co.


The process is rather like a jour­ney that be­gins the minute raw di­a­monds are un­earthed. Once ap­praised wor­thy of Tif­fany & Co.’s ex­act­ing stan­dards, they are sent to the Lau­rel­ton Di­a­monds stu­dio in An­twerp, Bel­gium, to be re­fined. Then, they go to its other work­shops around the world, in­clud­ing one in Mau­ri­tius, where lo­cal ar­ti­sans cut and pol­ish the di­a­monds. When fin­ished, the precious stones end up in New York where they are care­fully in­spected for de­fects and then placed in var­i­ous set­tings be­fore be­ing even­tu­ally pre­sented in the stores.


For a lux­ury jew­ellery brand, this move to re­veal its pro­cesses may be un­prece­dented, but it is now more nec­es­sary than ever as cus­tomers be­come more aware of why di­a­monds should be eth­i­cally sourced, and want more sus­tain­able op­tions. It in­sists that the prin­ci­ples of

sus­tain­abil­ity are prac­tised in every di­vi­sion of the com­pany. Af­ter all, con­sumers de­serve to know that Tif­fany & Co. makes every ef­fort to en­sure their jew­ellery is re­spon­si­bly sourced and crafted. The com­pany has also formed direct re­la­tion­ships with many of the mines that sup­ply its di­a­monds and precious met­als, ac­cord­ing to Anisa Ka­madoli Costa, chair­man, pres­i­dent and the firstever chief sus­tain­abil­ity of­fi­cer of The Tif­fany & Co. Foun­da­tion. Other ini­tia­tives in­clude sup­port­ing Earth­works’ No Dirty Gold cam­paign to change the way gold is mined, bought and sold. The brand is also a found­ing mem­ber of the Ini­tia­tive of Re­spon­si­ble Min­ing As­sur­ance that is de­vel­op­ing stan­dards for re­spon­si­ble largescale min­ing.


When it comes to know­ing its craft and jew­ellery in­side and out, no other lux­ury jew­eller is able to say that it can trace every step each of its di­a­monds takes. And it’s not just about be­ing able to pro­duce beau­ti­ful di­a­monds and jew­ellery. En­sur­ing the busi­ness doesn’t harm the planet, and es­pe­cially the sources of its raw di­a­monds takes hard work, pride and ded­i­ca­tion. This is cru­cial be­cause luxuy and sus­tain­abil­ity are both about her­itage, qual­ity and pre­serv­ing beauty for gen­er­a­tions to come. Costa sums it up best: “From tak­ing bold ac­tion on cli­mate change to sup­port­ing or­gan­i­sa­tions work­ing to pro­tect bio­di­ver­sity and precious land and seascapes, we will con­tinue to use the full power of the Tif­fany & Co. brand to chal­lenge the sta­tus quo, drive mean­ing­ful change and set the stan­dard for sus­tain­able lux­ury.

The Tif­fany & Co. Blue Box is made with more than 85 per cent of re­cy­clable ma­te­ri­als.

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