WEDDING BANDS YOU’LL BOTH LOVE!
With a history of more than 160 years, luxury Swiss jeweller Furrer Jacot creates artisanal wedding bands with a unique touch.
Luxury Swiss jeweller Furrer Jacot creates artisanal bands with a unique touch.
We sat down with Furrer Jacot’s chairman and chief executive officer, Walter Hausermann, and the brand’s chief designer, Lucas Ruppli, to get some advice on picking the right rings. DO YOU HAVE TIPS FOR MEN WHO ARE SEARCHING FOR AN ENGAGEMENT RING? HOW DO THEY FIND SOMETHING THAT THEIR PARTNER WILL LOVE? Walter: I always say, “Listen to what she’s saying”, because when couples go shopping together, as soon as the displays come out, the men tend to look the other way (laughs). They should be attentive when their partner is looking at jewellery. Normally, women won’t want to openly say what they want, but in some ways, they do point out what they like. Lucas: [But] we can help the men with designs that tell stories they can relate to. For example, if he knows his partner loves flowers, he can choose a design inspired by the petals of a flower. Of course, the technical specifications should be taken care of as well. A diamond is something pretty expensive, so the stone quality is something he should take note of. WHY IS IT IMPORTANT TO PICK WEDDING RINGS THAT ARE OF GOOD QUALITY? Walter: It’s an important piece of jewellery for the couple – and it’s often the first piece of jewellery for the man. Flowers
wilt in a day, the cake is gone in an hour, but the wedding bands stay with you forever. Don’t underestimate the value of the wedding band – because you wear it every day, and it’s a symbol of unity and eternity. HOW DOES FURRER JACOT MAINTAIN ITS HIGH QUALITY AND STANDARDS? Walter: We’ve been around for 160 years, and we’ve been continuously in business. So if a bride buys a ring from us, she can be sure it’s not a marketing fad. She can have the confidence that it’s been properly made in our atelier at Switzerland. Each step is carried out exclusively by hand, followed by careful inspection. And each piece is made only after we receive the order, so it’s specifically made for you, and is truly unique. WHAT WEDDING-RING TRENDS AND TRADITIONS HAVE STAYED THE SAME, AND WHAT HAS CHANGED? Walter: The tradition that wedding rings should look the same for both the bride and groom – I won’t push so much for it. We have had couples who chose different rings, but with the same metal combination or design element. Be relaxed and choose what you like. Lucas: Everyone is their own person, so they should pick a ring that suits their individual taste. For instance, women like to go for eternity bands to pair with their diamond rings, but men prefer our carbon fibre rings as they are solid yet lightweight. We think it’s a direction and trend that has gained pace – to choose according to your own taste. WHAT’S THE DESIGN PHILOSOPHY BEHIND FURRER JACOT RINGS? Walter: Everyone can do simple rings, but we like to make things a little different, with an edge to the design. For example, the milgrain design is popular with European and American couples, and Lucas made our own milgrain that was shaped to resemble the outlines of the Swiss mountain, the Matterhorn, using a mix of carbon and other metals. We like to be one step ahead, making a design unique to us while offering 100 per cent Swiss-made quality and craftsmanship.
"WHAT'S IMPORTANT IS THAT YOU HAVE A RING THAT SYMBOLISES YOUR MARRIAGE AND UNITY. THE OTHER THINGS ARE SECONDARY." – Chief executive officer, Walter Hausermann "WE ARE SO CONFIDENT OF OUR CRAFTSMANSHIP THAT WE ARE THE ONLY JEWELLER IN THE WORLD THAT OFFERS A LIFETIME WARRANTY ON OUR PRODUCTS." – Walter Hausermann
Chief executive officer Walter Hausermann