Herworld (Singapore) - - JEAN YIP HAIRDRESSING SPECIAL -

Jazz­ing up your look with a new hair colour or style is all well and good, pro­vided you min­imise the dam­age sus­tained by your hair dur­ing the harsh heat or chem­i­cal pro­cesses that give you the lat­est perm or on-trend rain­bow-hued locks.

While the end re­sult may look good, such treat­ments could leave your tresses dry, rough and prone to break­age. This usu­ally means spend­ing yet an­other few hours in the sa­lon get­ting a separate treat­ment de­signed to smooth and soften your mane. Max­iphlex, a new break­through treat­ment of­fered by Jean Yip Hair­dress­ing, pro­vides real-time pro­tec­tion so you can achieve more for your hair. It re­con­di­tions tresses dur­ing the heat or chem­i­cal ser­vice while dam­age is on­go­ing – and also pro­vides pro­tec­tion from fur­ther dam­age. Max­iphlex also helps to in­crease de­po­si­tion of es­sen­tial nu­tri­ents and colour pig­ments, in­crease mois­ture and pre­vent colour washout for more vivid and long-last­ing colours.

Work­ing to min­imise dam­age and break­age are the Hair Strength­ener and Hair Pro­tec­tor. The for­mer is mixed into the colour or bleach prod­uct dur­ing a chem­i­cal ser­vice or ap­plied to dam­aged

El­iz­a­beth Boon

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