AS­PI­RA­TIONS/ IN­SPI­RA­TIONS/ IN­NO­VA­TIONS

Hunza, the queen of ’80s body-con de­signs, re­turns as Hunza G.

Herworld (Singapore) - - CONTENTS - – RT

The queen of ’80s body-con styles re­turns as Hunza G; Sar­to­rial Me makes per­sonal styling ac­ces­si­ble to ev­ery­one; the Dine Inn app con­nects you to home chefs; and the full range of Bed Head by Tigi is avail­able in Sin­ga­pore for the rst time.

Up un­til two years ago, Bri­tish la­bel Hunza ap­peared to be on the brink of ex­tinc­tion. The ’80s brand – with its dis­tinc­tive, stretchy, seer­suck­er­tex­tured, one-size - ts-all body­suits, mail­lots, mini tank dresses and bandaid skirts – was among the dening la­bels of the decade where ev­ery­thing was bold. Then in 1990, one of its dresses – a two-tone minidress with a midriff cut-out – be­came one of the most mem­o­rable dresses in cinema his­tory when it was worn by Ju­lia Roberts’ street­walker char­ac­ter, Vi­vian Ward, in Pretty Woman.

Hunza’s iconic ap­peal and sig­na­ture ma­te­rial weren’t lost on Brit designer Ge­or­giana Hud­dart. “I was al­ways ob­sessed with the fab­ric, even from a very young age,” says Hud­dart. She tried to re­boot the essence of Hunza on her own, but strug­gled for years to nd a good-qual­ity ver­sion of the fab­ric.

“Then some­one put me in touch with Peter (Peter Mead­ows is the founder of Hunza) and it all made sense! The fab­ric is so nos­tal­gic, so tac­tile, so at­ter­ing and just so easy to wear.”

The two are now part­ners, with Hud­dart hold­ing the cre­ative reins. She re­branded Hunza as Hunza G in 2015 and kept some of the essence of the orig­i­nal brand along with its sig­na­ture crin­klestretch fab­ric. But she also gave the brand’s aes­thetic a 21st-cen­tury up­date.

“I want it to be wear­able across a var­ied clien­tele – from the South of France to Ibiza,” says Hud­dart. “Think less beachy Bar­bie doll Miami, more con­tem­po­rary.”

The now swimwear­fo­cused la­bel stocks bikinis, one-pieces, and body-con dresses and tops with all the ef­fort­less fun of its ’80s per­sona, with­out the cheesi­ness. And all the pieces are still made in Lon­don. From www.net-a-porter. com, US$132-US$198 (S$183-S$274).

The brand’s unique seer­sucker-tex­tured fab­ric is made of an ul­tra-stretchy Ly­cra ma­te­rial, which stretches to eas­ily ad­just to the curves of any body shape and size. This means each design comes only in one size, and ts UK sizes 6-12.

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