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It has been reputed as a potent health booster for millennia. Now, the reviving and fortifying powers of ginseng have been harnessed by Sulwhasoo to produce a line of products that promises to restore a youthful appearance to skin.
Bestsellers from a Japanese beauty house known for its preservativefree skincare.
Packed with nutrients, ginseng has been used for thousands of years to combat health concerns ranging from agging energy levels to mental and physical stress. Given its reputation for beneting the body in various ways, it’s hardly a stretch from there to believe that it can be just as good for our skin.
Korean luxury holistic beauty brand Sulwhasoo has been researching the effects of ginseng in skincare for more than 50 years. It rst developed its ABC Ginseng Cream in 1966. Over the years, it has continued its studies on the herb, combining new ndings with advances in technology, and that initial cream offering has evolved into the brand’s cornerstone range: the Concentrated Ginseng Renewing line.
ESSENTIAL DAILY CARE
The star of the range is Concentrated Ginseng Renewing Cream EX, a perennial favourite that has been Sulwhasoo’s bestseller for 17 years since it was released in 2000. This anti-ageing moisturiser – into its fourth incarnation now – was also released as a lighttextured version last year for women who prefer their skincare to have a more lightweight feel.
Said to contain the equivalent of one whole ginseng root in each jar, the cream is the result of Sulwhasoo’s research on how to best harness the herb’s powers for skincare. It includes a ginsengderived product called Compound K, which the brand explains is key in bringing about skin regeneration and boosting the production of collagen and hyaluronic acid. The cream also has Ginsenoside Re, which is extracted from ginseng owers and is said to help enhance the skin’s defensive abilities. Together, these ingredients address early signs of ageing such as dryness, loss of rmness and dullness.
The product is meant for use around the eyes, forehead, mouth and nasolabial folds – areas prone to wrinkles and sagging. According to Sulwhasoo researchers, these parts of the face are the ones that people focus on when they rst look at you. These same areas are where you’re more likely to notice wrinkles and loss of rmness, because they go through more repeated muscle movements than the rest of the face.
A PAMPERING TREAT
For an added boost, slip on the Concentrated Ginseng Renewing Creamy Mask. Soaked in a creamy formula that boasts eight times more Compound K than a jar of the cream, this sheet mask is meant to rm the skin and reduce the look of wrinkles. Sulwhasoo says that you can see visible improvements after just one use: Your skin should look more refreshed and youthful, with increased clarity and radiance, while feeling more plumped-up and supple too.
The mask is made up of two pieces – one each for the upper and lower parts of the face – that boast the brand’s innovative Double Wrapping Sheet™ structure. How the latter works: An outer layer reportedly blocks out pollutants and provides ventilation so that the inner layer can adhere better to skin. For more seamless coverage over the whole face, apply the lower portion before the top one.
LOOK FRESH AND WELL RESTED
With many of us keeping late nights and spending long hours staring at screens, it doesn’t take long for problems such as wrinkles (from all that squinting and rubbing), dark circles (from fatigue and poor circulation), uneven texture and dryness to set in. That is why extra care should be given to the delicate eye area daily.
The upgraded formula of the Concentrated Ginseng Renewing Eye Cream promises to address all these issues with a formula that has been specically designed to rm up the thin, sensitive skin around the eyes. It now has the same anti-ageing ingredients as its face-cream counterpart, in a light and soft texture. The result: a rming and brightening effect that makes your eye area look smoother and more radiant – which is precisely what you need to stop getting those “you look tired” comments from wellmeaning friends.