The Re­turn of the Hippy San­dals

Free­dom Moses, the Is­raeli take on Birken­stocks, is plas­tic but eco-friendly, and smells of milk and honey (we kid you not).

Herworld (Singapore) - - INTRO - – BG

In an­other time, we would have raised an eye­brow (or two) at the brand’s name. But in to­day’s con­text – a world that needs more love, less big­otry, less racism and less ig­no­rance – the in­creas­ing ap­peal of er­gonomic, sportymeets-hippy footwear like Free­dom Moses’ makes us smile.

Founded in Tel Aviv by de­signer Sarah Gurt, the brand makes cheer­ful san­dals out of PCU (poly­car­bon­a­teurethane) – not EVA (eth­yl­ene-vinyl ac­etate), a more com­mon type of plas­tic. The PCU used here is re­cy­cled plas­tic that’s matte, light­weight and sweatre­pel­lent to pre­vent toe jam (which any­one would ap­pre­ci­ate).

Un­like other plas­tic san­dals, it has less air in­jected for “bounce” com­fort. That’s be­cause PCU, be­ing denser, re­tains air for a longer pe­riod even with daily wear.

To make the san­dals smell good, a milk-and-honey scent is mixed into the plas­tic dur­ing pro­duc­tion, and can last through a year of daily wear­ing and wash­ing.

Avail­able in 27 colours at Tangs at Tang Plaza, for $49 a pair.


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