Herworld (Singapore) - - THE EDIT -

What:The three-year-old Sin­ga­pore-based la­bel co-founded by for­mer in­vest­ment banker Widelia Liu, art di­rec­tor Franck Pouch and fash­ion de­signer Daniel Ngoo (pic­tured). Ngoo, who is also the brand’s cre­ative di­rec­tor, was for­merly as­sis­tant to top Malaysian de­signer Khoon Hooi. The brand is cur­rently stocked in over 80 stockists in mar­kets such as France, the US, and Tangs at Tang Plaza here.

Why know it: It’s the go-to name for re­ally fem­i­nine styles – think lots of flo­rals and lace – with a cool street edge that will ap­peal to fans of brands such as Molly God­dard and the like.Think an asym­met­ri­cal toga jersey dress with a lace over­lay, or a parka with large tulle tiers on its dol­man sleeves.

What to ex­pect: Vel­vet track­suits with em­broi­dered flo­ral mo­tifs and prom­i­nent grom­mets, colour-blocked knits with on-trend bell sleeves, fringed cropped T-shirts with a bralet worn over, and state­ment coats with ruched sleeves and in-your-face flo­rals.Worn with all the looks above? Fish­net stock­ings and sock booties.The brand has

its finger on what’s cur­rent now.

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