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SIN­GA­PORE FASH­ION WEEK 2017 RE­TURNS WITH THE ON­GO­ING MIS­SION TO SHOW­CASE THE HOTTEST HOME-GROWN LA­BELS, AND TO SO­LID­IFY THE IS­LAND NA­TION’S REP­U­TA­TION AS THE RE­GION’S PREMIER FASH­ION HUB. BY GER­ALD TAN

Herworld (Singapore) - - THE EDIT - PHO­TOGRAPHED BY GAN STYLED BY WINDY AU­LIA

It’s barely 10 on a Fri­day morn­ing, and al­ready Aimee Cheng-Brad­shaw is serv­ing sul­try looks in front of the cam­era. The model and erst­while con­tes­tant from Sea­son Three of Asia’s Next Top Model is work­ing her an­gles while clad in var­i­ous cre­ations from GINLEE Stu­dio,Whole9Yards, Ling Wu and Nida Shay—four names as­so­ciated with this year’s Fash­ion Fu­tures pro­gramme. Launched in 2015, Fash­ion Fu­tures is a busi­ness-driven ini­tia­tive that aims to pre­pare Sin­ga­pore’s top fash­ion tal­ents for the in­ter­na­tional stage. As with pre­vi­ous years, Fash­ion Fu­tures is part­ner­ing the Coun­cil of Fash­ion De­sign­ers of Amer­ica to or­gan­ise in­valu­able immersion trips to NewYork where the se­lected de­sign­ers can learn from the in­dus­try’s best. And in line with the rise of e-com­merce and so­cial me­dia’s im­pact on the fash­ion land­scape, 2017’s edi­tion has been re­freshed with the goal to en­hance the dig­i­tal savvi­ness, knowl­edge and skills of the cho­sen Sin­ga­porean de­sign­ers. Fash­ion Fu­tures also ac­com­pa­nied the re­boot of Sin­ga­pore Fash­ion Week two years ago (it was pre­vi­ously known as Audi Fash­ion Fes­ti­val), and the lat­ter is, with­out a doubt, the most an­tic­i­pated event on Sin­ga­pore’s fash­ion cal­en­dar. Sched­uled to hap­pen from 26 to 28 Oc­to­ber this year, Sin­ga­pore Fash­ion Week (SGFW) will re­turn to the Na­tional Gallery Sin­ga­pore, where the grand in­te­ri­ors of the 690,000sqft mu­seum will once again add a sym­bolic ef­fect to the shows. In a first for SGFW, Lai Chan, one of Sin­ga­pore’s es­teemed de­sign­ers fa­mous for his cheongsams, will kick-start the ex­trav­a­ganza as the open­ing show. Two run­way shows fea­tur­ing works from mod­est wear brands such as Adri­anna Yariqa and Kaifiyyah have also been added to the sched­ule. Clos­ing the pro­ceed­ings is Ja­son Wu, with a spring/sum­mer 2018 show­ing. The Canadian-Tai­wanese de­signer’s ap­pear­ance isn’t just lim­ited to the cat­walk: Ed­i­tor-inChief Ken­neth Goh will be chat­ting with him at ZIPCODE, a two-day fash­ion tech sum­mit where ven­ture cap­i­tal­ist firms, re­tail tech­nol­ogy CEOs and lifestyle speak­ers such as lifestyle blog­ger Shini Park (of Park & Cube fame) will dis­cuss the fu­ture of fash­ion in the dig­i­tal age. It’s shap­ing up to be a thrilling ride.

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