Relieve the itchiness of extremely dry, atopiceczema-prone skin with Physiogel Calming Relief A.I. Cream ($29.90 for 50ml). Once sold only in hospitals, the cream is now at retail pharmacies. It hydrates effectively so skin can repair its moisture barrier, and is gentle enough for children and babies. Hypoallergenic and non-comedogenic, it has no preservatives, colourants or fragrances.