To chal­lenge the ris­ing army of e-tail­ers, in­die brick-and-mor­tars have to win the bat­tle of the four Cs: cu­ra­tion, cus­tomer ser­vice, con­cept and cre­ative syn­ergy. They have to give shop­pers a space and an ex­pe­ri­ence that can’t be repli­cated on­line. Monda

Herworld (Singapore) - - CONTENTS - – RT

How an on­line e-tailer turned brick-and­mor­tar cu­rates the best life­style buys.

From on­line in 2012 to brickand-mor­tar a year later, this mul­ti­l­abel shop at 76 Haji Lane is known for its tight edit of fash­ion, life­style and home­ware. It was founded by Leyna Poh, whose day job is graphic de­sign (she was a for­mer art direc­tor of Female). She sources new brands and POVs from her trav­els, flea markets, trade shows and on­line, and fea­tures de­sign­ers and brands from Sin­ga­pore, South-east Asia and East Asia promi­nently. Here’s our cu­ra­tion of the best of its new­est.

Want this con­cept and look for your­self? Mon­days Off also pro­vides graphic and prod­uct de­sign ser­vices.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.