COOL STUFF @ MONDAYS OFF
To challenge the rising army of e-tailers, indie brick-and-mortars have to win the battle of the four Cs: curation, customer service, concept and creative synergy. They have to give shoppers a space and an experience that can’t be replicated online. Monda
How an online e-tailer turned brick-andmortar curates the best lifestyle buys.
From online in 2012 to brickand-mortar a year later, this multilabel shop at 76 Haji Lane is known for its tight edit of fashion, lifestyle and homeware. It was founded by Leyna Poh, whose day job is graphic design (she was a former art director of Female). She sources new brands and POVs from her travels, flea markets, trade shows and online, and features designers and brands from Singapore, South-east Asia and East Asia prominently. Here’s our curation of the best of its newest.
Want this concept and look for yourself? Mondays Off also provides graphic and product design services.