JUST ONE THING
Four retailers each specialising in one great product – like quality basic tees – at reasonable prices.
Comfort is a priority for Sim. A former Silkair cabin crew member, she has experienced the discomfort that comes from long hours of wearing an underwire bra under tight clothes. She discovered wireless bralettes on her travels, and bought batches in Guangzhou and Seoul which she then sold to her colleagues. The feedback garnered – poor construction, bad structure, low-quality fabrics – prompted Sim to create her own. After eight failed prototypes, multiple road tests on friends and relatives, and better understanding of the differences in construction between bras for Asian and Western women, Sim launched Terie in November 2017. What makes her no-wire bralettes a success story: they’re anti-odour, antibacterial, keep out UV rays, and are biodegradable (courtesy of organic bamboo fabric).
TERIE (www.loveterie.com) Speciality: No-wire bras in three neutral colours, for $39.90 a pairFounder: Terie Sim, 25
Founder Terie Sim will be expanding her wares with underwear and nowire push-up bras.