THIS IS HOW YOU MAKE A DIFFERENCE
1. Know that people want to give more than just money
It’s more meaningful to give something besides money. For example, It’s Raining Raincoats sends a message of sustainability by repurposing food items and stuff that might otherwise get trashed. People like to know they can align themselves with a meaningful message.
2. Use social media to broaden your reach – big time.
Facebook is how most of It’s Raining Raincoats’ 100 volunteers came on board. The Starbucks food distribution has been running for two years now, and not once – even on Chinese New Year’s Eve or Christmas – have they missed a food drop. Social media is also how this movement gained traction and went viral.
3. Tap an insider’s network
Whether it’s a government body, a non-profit organisation, or a well-connected friend, reach out to people who can help. When Dipa wanted to organise a cricket match for the workers, she contacted the Ministry of Manpower and asked to be put in touch with foreign-worker ambassadors who could spread the word and form cricket teams to join in.
4. Create opportunities to spread your bigger message
Last year, Dipa collaborated with Lasalle College of the Arts fashion students to design raincoats for some migrant workers. She arranged for a site visit so that they could observe the workers’ movements and figure out what would be most comfortable for them. It was also a chance for these students to interact with the workers in a way that they might not normally get to.