Herworld (Singapore) - - WOMEN NOW -

1. Know that peo­ple want to give more than just money

It’s more mean­ing­ful to give some­thing be­sides money. For ex­am­ple, It’s Rain­ing Rain­coats sends a mes­sage of sus­tain­abil­ity by re­pur­pos­ing food items and stuff that might oth­er­wise get trashed. Peo­ple like to know they can align them­selves with a mean­ing­ful mes­sage.

2. Use social me­dia to broaden your reach – big time.

Face­book is how most of It’s Rain­ing Rain­coats’ 100 vol­un­teers came on board. The Star­bucks food dis­tri­bu­tion has been run­ning for two years now, and not once – even on Chi­nese New Year’s Eve or Christ­mas – have they missed a food drop. Social me­dia is also how this move­ment gained trac­tion and went vi­ral.

3. Tap an in­sider’s network

Whether it’s a gov­ern­ment body, a non-profit or­gan­i­sa­tion, or a well-con­nected friend, reach out to peo­ple who can help. When Dipa wanted to or­gan­ise a cricket match for the work­ers, she con­tacted the Min­istry of Man­power and asked to be put in touch with for­eign-worker am­bas­sadors who could spread the word and form cricket teams to join in.

4. Cre­ate op­por­tu­ni­ties to spread your big­ger mes­sage

Last year, Dipa col­lab­o­rated with Lasalle Col­lege of the Arts fashion stu­dents to de­sign rain­coats for some mi­grant work­ers. She ar­ranged for a site visit so that they could ob­serve the work­ers’ move­ments and fig­ure out what would be most com­fort­able for them. It was also a chance for these stu­dents to in­ter­act with the work­ers in a way that they might not nor­mally get to.

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