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YSL Beaute Rouge Pur Cou­ture The Slim x 9.

Since the late Yves Saint Lau­rent in­tro­duced Rouge Pur Cou­ture in the ’70s, the iconic lip­stick has been reimag­ined many times over. The lat­est reimag­in­ing – and the first by its new global beauty di­rec­tor Tom Pecheux – is all at­ti­tude with a dose of prac­ti­cal­ity. The Slim is in­spired by the sup­ple­ness of leather and skinny jeans. One swipe gives an in­tense colour pay­off in a leather matte fin­ish that doesn’t dry your lips. The ul­tra-slim, square-cut bul­let de­fines the Cupid’s bow and lip con­tours ef­fort­lessly. “It ac­cen­tu­ates the nat­u­ral curve of the lips, de­liv­er­ing that vo­lu­mis­ing, push-up ef­fect,” says Pecheux. In 25 shades, $54 each.

The only lim­it­ededi­tion and glit­ter shade in the col­lec­tion.

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