Founded: In 2012, and headquartered in Aarhus, central Denmark. It started as an initiative to reinterpret the traditional rubber raincoat, but has evolved into a fully fledged, fashion-forward rainwear brand.
Cool factor: Rains also frequently collaborates with other labels, stores and artists like Opening Ceremony, Super, and Vans (and used to work with Paris’ now-defunct Colette) for limited-edition rainwear capsules.
USP: Outerwear, bags and accessories that combine the brand’s signature clean lines and waterproof functionality.
Where: A limited range at Outside, Orchard Gateway.