RAINS

Herworld (Singapore) - - TO BUY -

Founded: In 2012, and head­quar­tered in Aarhus, cen­tral Den­mark. It started as an ini­tia­tive to rein­ter­pret the tra­di­tional rub­ber rain­coat, but has evolved into a fully fledged, fash­ion-for­ward rain­wear brand.

Cool fac­tor: Rains also fre­quently col­lab­o­rates with other la­bels, stores and artists like Open­ing Cer­e­mony, Su­per, and Vans (and used to work with Paris’ now-de­funct Co­lette) for lim­ited-edi­tion rain­wear cap­sules.

USP: Out­er­wear, bags and ac­ces­sories that com­bine the brand’s sig­na­ture clean lines and wa­ter­proof func­tion­al­ity.

Where: A lim­ited range at Out­side, Or­chard Gate­way.

Prices: $50-$172

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