CHECK OUT – LE SALON BY LING WU
AN APARTMENTIQUE BY LUXURY BAG DESIGNER LING WU
An apartmentique by luxury bag designer Ling Wu.
Walk up to the second floor and ring the bell; home-grown bag designer Ling Wu – or, Ling – will greet you at the door of her “apartmentique”.
This residential-style boutique in Chip Bee Gardens takes on a distinctively different atmosphere than what most Singapore shoppers are used to. You’ll enter a living room filled with Ling’s personal collection of vintage furniture and decor pieces (a Helmut Newton print of a young Jodie Foster hangs near the dining area), and find her collection of exotic skin and leather bags displayed casually throughout the space. It’s hard to tell what is and isn’t for sale, but therein lies the concept of this apartment-cum-boutique.
“This is a dream store for me, because as a homebody who needs a beautiful living space, I always knew that my boutique had to look and feel like home. I want to invite people over for a glass of wine while we talk about the products. It’s not the type of store where shoppers walk out after a quick look – people are bored of shopping this way,” says Ling, who has set up retail spaces in places like Portobello Road Market, London and National Design Centre.
With an aim to cultivate a personal connection with her shoppers, Ling also encourages group shopping. This gives customers a better and more fun way to know the stories and history of her bags – some of which are inspired by furniture – and the other brands in store. There’s fragrance label A Dose
VISIT LE SALON BY LING WU AT # 02- 78 43 JALAN MERAH SAGA, WWW. LINGWU. SG, TEL: 9696- 3118. IT IS OPEN WEEKDAYS, FROM 10AM TO 6PM.
Of Something Good, which takes up space on a French Art Deco console, fine jewellery by Alexandra Alberta presented on an acrylic ghost table, and vintage bags by Dark Horse Vintage. Ling chooses these brands for their exclusivity in the Singapore market, and based on her unique personal tastes.
Shoppers can expect a new roundup of names every six months, too. “There always needs to be vintage items in Le Salon. I just spoke to Emelie Heden, the CEO of Swedish vintage and antique furniture store Mobler, about having some of her brass items here. I think that would be a great addition to the apartmentique. When I retire, I’ll probably travel and set up a vintage shop – what a wonderful life that will be!”
TOP Ling Wu taught fashion at Lasalle College of the Arts before focusing on her brand full-time.
RIGHT This photo of a young Stevie Wonders is a gift from Ling’s husband.
Ling’s love for vintage items began in childhood. She loves home garage sales and shopping at markets like Paris’ Porte de Clignancourt. ABOVE
LEFT Ling Wu is known for its python-skin bags. The products are now available in leather.
OPPOSITE, TOP A cosy dining area, made up of vintage chairs Ling bought from Ebay, is the first thing guests see when they step into the store.
RIGHT Ling works from her office in the apartmentique, where there is a moodboard that gives visitors a peek of her next collection.
RIGHT, TOP Ling calls her store “a secret vault of inspiration”, with brands such as A Dose Of Something Good.