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Pres­i­dent and creative di­rec­tor of fab­ric and up­hol­stery spe­cial­ist Pierre Frey.

A fam­ily-owned busi­ness with a her­itage span­ning eight decades, Pierre Frey is an estab­lished mai­son of­fer­ing col­lec­tions of fun, eclec­tic and graph­i­cally di­verse tex­tiles and wall­pa­pers. With new de­signs launched twice every year, the com­pany con­tin­u­ally brings ex­cit­ing aes­thet­ics to home­own­ers, de­sign­ers and ar­chi­tects alike. Pa­trick Frey pro­vides in­sights on its lat­est col­lec­tion and how home­own­ers can in­cor­po­rate the de­signs in their homes.

What are the brand’s de­sign phi­los­o­phy and its main driv­ing force when de­vel­op­ing new col­lec­tions for the home?

We seek to in­spire clients and de­sign­ers in the many ways our wall­pa­pers and tex­tiles can be used to high­light or change a room’s decor. We want to help them dream up new

ideas that feed their imag­i­na­tion. I per­son­ally travel around the world to show and ex­plain our col­lec­tions to our cus­tomers. When­ever pos­si­ble, I par­tic­i­pate in con­fer­ences con­cern­ing the de­sign in­dus­try – it is a way of pro­mot­ing the French art de vivre that we value so much at Pierre Frey.

Name one mis­con­cep­tion many home­own­ers have about us­ing wall­pa­pers.

Peo­ple are afraid to ex­per­i­ment. How­ever, wall­pa­per doesn’t have to be a huge in­vest­ment. It can be as sim­ple as us­ing a sin­gle wall panel to add char­ac­ter to a room. Plus, it can also be re­moved very eas­ily. The avail­abil­ity is wide in terms of de­sign and tex­tures.

With such a di­verse range of home tex­tiles and wall­pa­per of­fer­ings, how would you ad­vise home­own­ers to go about find­ing the right ma­te­ri­als for their home?

It is im­por­tant to rely on one’s own taste and not be overly swayed by ex­ter­nal in­flu­ences. At the end of the day, it is you who come home to your space, and it should be a place where you feel safe and com­fort­able.

There are plenty of ways to use fab­rics, but peo­ple of­ten for­get that it can be up­hol­stered on a wall. This adds warmth to the room and changes up the am­bi­ence in­stantly. You can also use it to cam­ou­flage a door that you do not want vis­i­ble.

Tell us more about the new col­lec­tion and your role in the de­sign process.

The 2018 col­lec­tion is also very im­por­tant to me. It was sev­eral years, af­ter a trip, when I was in­spired by the cul­ture of the Na­tive Amer­i­cans. Their cul­ture and be­liefs are so rich and ex­cit­ing that it has been a great source of in­spi­ra­tion. As for my role, I am a fer­vent ad­vo­cate of cre­ativ­ity, and trend books do not in­flu­ence me. I be­lieve a lot in in­tu­ition, free choice, fan­tasy and jux­ta­po­si­tion. Al­though I work with three stylists, I re­main the de­ci­sion maker. This im­plies that in case of fail­ure, I am re­spon­si­ble. How­ever, risks in de­sign are what keep Pierre Frey rel­e­vant and cus­tomers in­ter­ested. In ad­di­tion to the in-house de­sign team, we also like to col­lab­o­rate with tal­ented artists or de­sign­ers who like state­ment-mak­ing de­signs. Our lat­est ac­qui­si­tion is with French fur­ni­ture man­u­fac­turer Rosello. It spe­cialises in chairs and fur­ni­ture for the ho­tel and cater­ing in­dus­try, and we are de­lighted to be bring­ing in these new of­fer­ings.


ABOVE, RIGHT The Guizhou 2017 wall­pa­pers and wall­cov­er­ings col­lec­tion (back­ground) is in­spired by tex­tile art of the Miao tribe. RIGHT The Maom­ing col­lec­tion (back­ground) show­cases de­signs in­spired by South­east Asian cul­ture, in­clud­ing batiks and...

ABOVE, LEFT Pa­trick Frey helms the Pierre Frey brand along­side sons Vin­cent, Pierre and Matthieu.

LEFT Pierre Frey, in col­lab­o­ra­tion with stylist Anne Per­ic­chiDraeger, de­signed this col­lec­tion (back­ground), which of­fers a chic, eth­nic look. ABOVE In­spired by Na­tive Amer­i­can tribes, the Grand Canyon col­lec­tion is one of many se­ries that com­bines...

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