NOW PEO­PLE –GIO­VANNI MOLTEN I

COR­PO­RATE MAN­AGER OF HER­ITAGE ITAL­IAN FUR­NI­TURE BRAND MOLTENI & C

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Cor­po­rate man­ager of her­itage Ital­ian fur­ni­ture brand Molteni&C.

An­gelo Molteni founded his name­sake ar­ti­san fur­ni­ture work­shop in pro­vin­cial Italy 83 years ago, and it quickly be­came syn­ony­mous with high-qual­ity fur­ni­ture. Even­tu­ally evolv­ing into the com­pany it is known to­day, the fam­ily-run Molteni Group re­cently reached an­other mile­stone in its esteemed his­tory. Part­ner­ing with lo­cal lux­ury fur­ni­ture re­tailer P5, it launched a flag­ship store for its fur­ni­ture and kitchen brands, Molteni & C and Dada Kitchens. We met An­gelo’s grand­son, Molteni & C cor­po­rate man­ager Gio­vanni Molteni, to find out more about the re­cent launch.

What are the core val­ues of Molteni & C?

First and fore­most would be our com­mit­ment to creat­ing prod­ucts of high qual­ity. Also, great de­sign is an­other key el­e­ment, be­cause when we make our prod­ucts, we are not sim­ply mak­ing fur­ni­ture, but creat­ing pieces of de­sign. Many of our col­lec­tions are pro­duced in part­ner­ship with renowned de­sign­ers and ar­chi­tects such as Nor­man Fos­ter, Jean Nou­vel, and Gio Ponti for our Her­itage Col­lec­tion – these col­lab­o­ra­tions can at­test to our ded­i­ca­tion to ex­cep­tion­ally de­signed prod­ucts.

Who is the Molteni & C cus­tomer?

Our de­signs suit the high-end cus­tomer. But this is not sim­ply re­fer­ring to cus­tomers from a high in­come bracket, but ex­tends to those who love so­phis­ti­cated de­sign, such as de­sign by Gio Ponti. We are selling an at­mos­phere, the mod­ern lifestyle – the big pic­ture, not just the ob­ject.

Why did the com­pany de­cide to open a flag­ship store in Sin­ga­pore?

We had been look­ing for some years for the right part­ner, be­cause we are based in Italy and can­not be phys­i­cally present at each of our stores world­wide. It is im­por­tant that you not only have a com­pany that sells your prod­ucts, but also un­der­stands your phi­los­o­phy, your core val­ues – your soul. Af­ter the first meet­ing with P5, I had a feel­ing that it was the right part­ner for the Sin­ga­pore flag­ship store.

How do you think your brand’s fur­ni­ture can ac­com­mo­date the com­pact apart­ments and flats that most Sin­ga­pore­ans live in?

Our wardrobe and kitchen sys­tems can be adapted by the cen­time­tre to the avail­able space and lay­out, mean­ing they are cus­tomis­able to the ex­act di­men­sions, so it is not a prob­lem. We have a flag­ship store in Tokyo, too, where the apart­ments are fa­mously tiny, and we have been do­ing well in that mar­ket. VISIT THE MOLTENI & C AND DADA FLAG­SHIP STORE AT 63 MO­HAMED SUL­TAN ROAD.

ABOVE Gio­vanni Molteni with his fa­ther Carlo, CEO of Molteni & C and Dada.

FAR LEFT The Sloane is a mod­u­lar sofa that comes in six com­po­nents.

LEFT The D.156.3 arm­chair de­signed by Gio Ponti.

LEFT, BE­LOW Mi­lanese ar­chi­tect and de­signer Rodolfo Dor­doni de­signed The Ful­ham bed, named af­ter Lon­don’s Ful­ham Road.

LEFT The two-storey P5 show­room is now home to Molteni & C and Dada.

RIGHT, BOT­TOM The MHC.2 book­case was de­signed by Ya­suhiko Itoh in 1959.

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