WHY DO ME­CHAN­I­CAL WATCHES COST SO MUCH?

HWM (Singapore) - - Learn -

Me­chan­i­cal watches are anachro­nis­tic; and as a time­keep­ing de­vice, ren­dered ob­so­lete by even the cheap­est quartz watches. Ob­vi­ously, you are not pay­ing for time­keep­ing per­for­mance, so why do me­chan­i­cal watches cost so much?

There are many rea­sons, such as the amount of skill and la­bor re­quired to dec­o­rate and fin­ish the watch move­ment; the costs in­volved a de­vel­op­ing a brand new move­ment; the ex­otic ma­te­ri­als used such as gold and plat­inum; but the short an­swer is be­cause they can.

Me­chan­i­cal watches th­ese days are more of a lux­ury ac­ces­sory than a time­keep­ing de­vice. A watch from brands like Patek Philippe and Rolex is more than just a mere watch, it is a sym­bol of her­itage, qual­ity, crafts­man­ship, and above all, pres­tige. In eco­nom­ics, they are known as os­ten­ta­tious goods. If ev­ery­one could af­ford one, they would not be sought af­ter. And the sim­ple fact is that th­ese brands with high pres­tige can charge what­ever they want be­cause they are peo­ple who are will­ing to pay for it.

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