F rom where I stand, mainly as an observer in this pulsating tech industry, I'm often studying reactions to change. For techies and geeks, change is often looked upon favorably when it is about getting an upgrade. Bigger, faster, better, easier; throw in words like evolution and innovation, and you’ve got an audience.
I began to realize that what we’re hooked on is the upgrade cycle that change brings. We upgrade our cameras because they have better sensors. We upgrade our phones because they have better screens and powerful new processors. We upgrade our TVs because they now bring the internet and apps to the living room. And the next upgrade cycle is just around the corner, with the magic word being “Wearables”.
Technology and services are the catalysts of this phenomenon. Today, without even knowing, you may have already begun to upgrade other everyday “dumb” devices with their superior “smarter” versions: Cars that can see and react better than you, refrigerators that knows when you’re running out of milk and coffee machines that make the perfect latte with just a push of a button.
On the other hand, change the way something fundamentally works or take away the familiarity of old, and you get a polarizing effect. People want change, but they’re scared of it. One and a half years since Windows 8 arrived, and views are still equally divided. In this time, the company itself has undergone major changes, the biggest being the election of a new CEO. The mobile market is also undergoing a shake up where household names like Apple and Samsung are seeing competition from China. No longer confined to their local market, young, innovative brands like Xiaomi and Oppo are gunning for a global share of the pie. Their biggest challenge: changing consumer views of an inferior Chinese pedigree.
Change can be sneaky or loud, but change is inevitable, even for us, as you will see in the coming months. A little scary yes, but we're working hard to ensure HWM will be here to hold your hands through it.