Cre­at­ing your own con­tent

HWM (Singapore) - - Feature -

Want more con­tent? Well, you can al­ways shoot your own. With ad­vanced in cam­era and sen­sor tech­nol­ogy, many con­sumer de­vices such as Sony’s A7S full-frame cam­era will record movies in full 4K, as can Pana­sonic’s Lumix DMC- GH4 and the Go­Pro Hero 3+ ( al­beit at a lower 15 frames/sec). In fact, even mo­bile phones are get­ting in on the act – Sam­sung’s Galaxy Note 3 will record video in 4K, as will Sony’s Xpe­ria Z2 and the LG G Pro 2.

Other­wise, any stan­dard 20-megapixel dig­i­tal cam­era will give you a still im­age of over 5,000 pix­els by 3,000 – cer­tainly more than enough de­tail for your 4K tele­vi­sion to ren­der, so you can con­sider do­ing stop­mo­tion video, a slide show, or to in­ter­sperse it with reg­u­lar video footage.

Not the cre­ative type, it’s ok. The beauty of 4K tele­vi­sions is that all of them can ac­tu­ally up­scale reg­u­lar HD con­tent so it looks close to 4K. Some of the more ad­vanced al­go­rithms, such as Sam­sung’s pro­pri­etary 4-step Up­scal­ing is au­to­mat­i­cally ap­plied to all con­tent that comes in by an­a­lyz­ing the sig­nal, ap­ply­ing noise re­duc­tion, up­scal­ing the con­tent, then fi­nally mak­ing de­tail en­hance­ments. The end re­sult is sharper video with bet­ter color and con­trast that cer­tainly doesn’t seem out of place on a 4K tele­vi­sion, de­spite not be­ing na­tively shot in 4K.

Whichever way you look at it, one thing’s ev­i­dent. 4K con­tent is avail­able right now. You can say that we’ve left phys­i­cal me­dia be­hind, and with the new gen­er­a­tion of con­sump­tion, dig­i­tal con­tent own­ers like Sony, Net­flix and Ama­zon are leading the way. And as the ecosys­tem grows, tra­di­tional broad­cast­ing net­works will be forced to keep up with in­fra­struc­ture up­grades along the way or be to­tally eclipsed.

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