Prime Air

HWM (Singapore) - - THINK -

Be­zos isn’t calling these au­to­mated fly­ing ma­chines drones – that con­jures up too many im­ages of robot revo­lu­tion. In­stead, in his let­ter he wrote, “the Prime Air team is al­ready flight test­ing our 5th and 6th gen­er­a­tion aerial ve­hi­cles, and we are in the de­sign phase on gen­er­a­tions seven and eight.” What­ever they’re called, if Ama­zon can get its drones off the ground, it could com­pletely change the de­liv­ery busi­ness and, at the same time, run the postal ser­vice out of busi­ness. Au­to­mated drone de­liv­ery would al­low for de­liv­ery at any­time, any­where. For­get hav­ing to wait two days to re­ceive your Ama­zon Prime pack­age, you could have it within hours.

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