CHEAP SMART­PHONES FOR EMERG­ING MAR­KETS

HWM (Singapore) - - LEARN -

While Google has hit some im­pres­sive stats, in­clud­ing 1 bil­lion ac­tive users, 20 bil­lion texts and 93 mil­lion self­ies a day, An­droid Chief, Sun­dar Pichai, noted that that only cov­ers a frac­tion of the world’s pop­u­la­tion. As such, Google will be ramp­ing up its ef­forts to reach peo­ple who so far haven’t been able to af­ford a smart­phone. Google’s new An­droid One ref­er­ence plat­form is de­signed specif­i­cally for de­vel­op­ing mar­kets, and uses stock An­droid and low-cost parts. Pichai showed off an ex­am­ple de­vel­oped by Mi­cro­max, which has a 4.5-inch dis­play, dual SIM card slots and an FM ra­dio, all for un­der US$100.

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