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ASUS of­fi­cially an­nounced the ZenFone smart­phone se­ries with the new ZenUI at 2014 Con­sumer Elec­tron­ics Show in Jan­uary. The se­ries was then launched in South East Asia three months later.

The smart­phone se­ries con­sist of three smart­phone in three dif­fer­ent screen sizes: 4, 5 and 6-inches. They are all pow­ered by In­tel Atom dual-core pro­ces­sors, An­droid 4.3 Jelly Bean (up­grade­able to An­droid 4.4 KitKat), Pix­elMaster cam­era tech­nol­ogy and dual-SIM card sup­port.

The ZenFone 4 and 5 were re­cently up­dated at Com­pu­tex, which saw the ZenFone 5 ditch­ing the In­tel chipset for a Qual­comm Snap­dragon 400 pro­ces­sor with 4G LTE sup­port. The ZenFone 4 is re­freshed with a slightly newer In­tel pro­ces­sor.

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