AMA­ZON: RISE OF A NEW TECH POW­ER­HOUSE

HWM (Singapore) - - FRONT PAGE -

Twenty years ago, in­vestors laughed at Ama­zon CEO, Jeff Be­zos, when he said he would cut out the mid­dle­man and sell di­rectly to the cus­tomer. Its poorly-con­cieved brand name, Cadabra (sounds like ‘ca­daver’), the fact that it would be run out of Be­zos’ garage, and a pro­jec­tion of prof­itabil­ity only af­ter “four or five years” wasn’t en­cour­ag­ing. Nev­er­the­less, a name change and one dot com bub­ble burst later, Ama­zon is now the sixth largest com­pany in the U.S., with US$74 bil­lion in sales in 2013. by James Lu

MORE IN­SIDE> RE­TURN OF

E-SPORTS

Com­pet­i­tive gam­ing show signs of go­ing main­stram with hard­ware brands snap­ping up pro­fes­sional play­ers, game­play stream­ing at an all time high and high-pro­file com­pe­ti­tions

draw top dol­lar. 3D PRINT­ING GOES

LARGE SCALE

Com­mer­cial and con­sumer ven­tures into 3D print­ing meet

the auto in­dus­try. Can the fu­ture car be printed or more im­por­tantly, is it pos­si­ble to

print our own cars?

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