WHAT MAKES TECH TICK?
Technology had permeated the everyday products that we use, but I often find that we still have a very limited view of how it defines these very gadgets. Take for instance the digital camera. The progress and innovation in digital imaging over the past decade is nothing short of stunning. And yet, consumer perception of performance remains fixated by the one feature that, in my opinion, has the least effect on image quality in any modern camera. Yes, I’m talking about those darn megapixels.
Cameras are a classic example, but other products have their share of success and failures in ‘breaking the mold’ so to speak.
TVs are known for resolution and size, but it already is at a limit. 4K TVs have become standard and 8K is around the corner, but still to the dearth of any actual 4K content. To this end, manufacturers have been trying very hard to associate the TV experience with other features such as 3D, smart connectivity and most recently curved screens.
Audio is one that’s interesting to watch. On one hand, we’ve transcended physical media with High Resolution Audio and wireless streaming. The CD is as good as dead. On the other hand, the vinyl resurgence is making a killing.
Microprocessors succeeded the megahertz race with the advent of multi-core and multi-threaded computing. Today, it’s all about efficiency in doing more while consuming less power rather than raw speed and huge heat sinks.
And mobile phones represent the most dynamic industry that technology has ever produced. The smartphone today is a camera, a screen, an audio player and computer all rolled into one. Of course, it’s a phone too, but that seems secondary these days.
What I’m really trying to say, is that if you think tech gadgets have become repetitive or formulaic, there’s a lot going on than that one big feature or number that marketers continually bombard you with. A camera is more than its megapixels, a TV is more than a screen and a smartphone is more than just Apple vs Android.
And I just happen to know the only tech mag you can get your monthly geek on. You’re already holding it.