Latest, but greatest?
It’s probably little surprise as to what’s our cover feature this month, but here’s what really been on my mind. Every new release is always touted as being “the best version ever” of said product, which to me, should be an unspoken fact.
I expect the Apple iPhone 7 to be better than the 6s. I expect NVIDIA Ge Force GTX 1080 to be better than the GTX 980, for example.
To give credit to most brands, they try their best to convey just how much better their latest products are in comparison to the old, and sometimes, their competitors. However, such performance graphs do not translate well to real world usage.
For example, the iPhone 7’s new A10 Fusion processor is supposedly 40 percent faster than the iPhone 6s. However, when you do get your hands on the phone, you’re most likely to be greeted with a familiar interface and usage experience. Can Whats App, Facebook or Instagram run 40 percent faster than before? or will you be able to book an Uber faster? Probably not.
Sure, there are features worth debating such as the dual camera or the removal of the analog headphone jack. But, Apple isn’t the first company to have such features. So, how are they “new” or “innovative”? I’m not knocking on Apple; the iPhone 7 merely the hot topic of the month. The same comments can be said for almost every new product release out there.
The point I’m trying to make is that consumers are getting used to a technology driven world, and annual step-up progresses are no longer seen as innovation. But in a competitive segment where one product’s new feature is another’s old, is there really room for innovation every year or are we asking for too much?
Zachary Chan Editor